Insider Selling Signals a Shift in Confidence? Atlantic Union Bankshares Corp’s chief risk officer, Haun Bradley S., sold 501 shares on 2026‑02‑22 and an additional 366 shares the following day, a cumulative 867 shares that represent a small fraction of his total holdings (≈24,040 shares post‑transaction). The transactions occurred at prices of $40.65 and $38.87, respectively, close to the market close price of $38.66 on 2026‑02‑22. While the sales are modest relative to his overall stake, the timing—just after the bank’s shares slipped 2.8% over the week and after a 10% yearly rally—raises questions about the risk officer’s view of the bank’s near‑term trajectory.
Widespread Executive Selling Adds Context The selling is part of a broader pattern among Atlantic Union’s senior executives. The CEO, CFO, and several other EVPs all recorded multiple sales in the same window, with the CEO alone divesting 3,630 shares on 2026‑02‑22. Such parallel activity can indicate a consensual reassessment of value, perhaps driven by upcoming regulatory changes, loan‑portfolio concerns, or a strategic shift toward higher‑yield business lines. The fact that most sales were executed at prices slightly above the current close suggests that executives may have perceived a short‑term upside that is now being realized.
Implications for Investors For shareholders, the collective selling may signal a “take‑profit” stance rather than a fundamental downgrade. However, the timing—aligned with a sharp decline in the bank’s weekly performance and a broader market slowdown—could also be interpreted as a warning sign. Investors should watch for subsequent disclosures, such as earnings guidance or regulatory updates, that might explain the sell‑off. If the executives’ actions stem from genuine concerns about loan quality or capital adequacy, the bank’s valuation could tighten further. Conversely, if the sales are purely tactical and the bank’s fundamentals remain solid, the stock may rebound once the market digests the information.
Looking Ahead Atlantic Union’s recent appointment of a new CFO, Alexander Dodd, and ongoing leadership realignments suggest a focus on strengthening financial oversight. Should the new CFO successfully navigate the bank through any emerging credit risks, the selling pressure could ease. Meanwhile, the high buzz (≈794 %) on social media indicates heightened investor attention; a muted sentiment score (-0) means the narrative remains neutral. Analysts should therefore monitor both insider activity and macro‑financial indicators—such as loan delinquency trends and interest‑rate environments—to gauge whether the current insider sales reflect a temporary market correction or a deeper shift in the bank’s outlook.
| Date | Owner | Transaction Type | Shares | Price per Share | Security |
|---|---|---|---|---|---|
| 2026-02-22 | Haun Bradley S. (EVP and Chief Risk Officer) | Sell | 501.00 | 40.65 | Common Stock |
| 2026-02-23 | Haun Bradley S. (EVP and Chief Risk Officer) | Sell | 366.00 | 38.87 | Common Stock |
| N/A | Haun Bradley S. (EVP and Chief Risk Officer) | Holding | 2,209.98 | N/A | Common Stock |
| 2026-02-22 | Asbury John C (PRESIDENT AND CEO) | Sell | 3,630.00 | 40.65 | Common Stock |
| 2026-02-23 | Asbury John C (PRESIDENT AND CEO) | Sell | 2,589.00 | 38.87 | Common Stock |
| N/A | Asbury John C (PRESIDENT AND CEO) | Holding | 726.71 | N/A | Common Stock |
| 2026-02-22 | Gorman Robert Michael (EVP AND CFO) | Sell | 940.00 | 40.65 | Common Stock |
| 2026-02-23 | Gorman Robert Michael (EVP AND CFO) | Sell | 847.00 | 38.87 | Common Stock |
| N/A | Gorman Robert Michael (EVP AND CFO) | Holding | 2,484.82 | N/A | Common Stock |
| 2026-02-22 | Ring David V (EVP) | Sell | 611.00 | 40.65 | Common Stock |
| 2026-02-23 | Ring David V (EVP) | Sell | 645.00 | 38.87 | Common Stock |
| N/A | Ring David V (EVP) | Holding | 505.41 | N/A | Common Stock |
| 2026-02-22 | Tedesco Maria P (EVP) | Sell | 1,154.00 | 40.65 | Common Stock |
| 2026-02-23 | Tedesco Maria P (EVP) | Sell | 1,167.00 | 38.87 | Common Stock |
| N/A | Tedesco Maria P (EVP) | Holding | 394.43 | N/A | Common Stock |
| 2026-02-22 | O’Brien Shawn E. (EVP) | Sell | 439.00 | 40.65 | Common Stock |
| 2026-02-23 | O’Brien Shawn E. (EVP) | Sell | 487.00 | 38.87 | Common Stock |
| N/A | O’Brien Shawn E. (EVP) | Holding | 272.27 | N/A | Common Stock |
| 2026-02-22 | Lape Rachael R (EVP & GENERAL COUNSEL) | Sell | 378.00 | 40.65 | Common Stock |
| 2026-02-23 | Lape Rachael R (EVP & GENERAL COUNSEL) | Sell | 277.00 | 38.87 | Common Stock |
| N/A | Lape Rachael R (EVP & GENERAL COUNSEL) | Holding | 3,361.05 | N/A | Common Stock |
| 2026-02-22 | Woolley Douglas F. III (EVP & CCO) | Sell | 368.00 | 40.65 | Common Stock |
| 2026-02-23 | Woolley Douglas F. III (EVP & CCO) | Sell | 249.00 | 38.87 | Common Stock |
| N/A | Woolley Douglas F. III (EVP & CCO) | Holding | 7,304.10 | N/A | Common Stock |
| 2026-02-22 | Miller Clare (EVP & CHRO) | Sell | 388.00 | 40.65 | Common Stock |
| 2026-02-23 | Miller Clare (EVP & CHRO) | Sell | 225.00 | 38.87 | Common Stock |
| N/A | Miller Clare (EVP & CHRO) | Holding | 97.15 | N/A | Common Stock |
| 2026-02-22 | Linderman Matthew L. (EVP) | Sell | 449.00 | 40.65 | Common Stock |
| 2026-02-23 | Linderman Matthew L. (EVP) | Sell | 376.00 | 38.87 | Common Stock |
| N/A | Linderman Matthew L. (EVP) | Holding | 44.75 | N/A | Common Stock |




