Helina Robert Thomas Buys 10,000 Shares Amid CEO Sell‑Offs
Helina Robert Thomas, a board member of Flexible Solutions International Inc., executed a modest purchase of 10,000 shares on January 19, 2026, paying $6.14 per share. The transaction occurs against a backdrop of vigorous insider selling by CEO Daniel O’Brian, who has been liquidating roughly 50,000 shares each month since late January. Thomas’s buy is a small fraction of the daily trading volume but signals a degree of confidence that contrasts with the broader trend of executive divestment.
Implications of the Current Transaction
Thomas’s purchase comes at a time when the stock sits near its 52‑week low of $3.46, having dropped 12.7% month‑to‑date and 18.4% year‑to‑date. The share price at the time of her trade was $5.38, a modest uptick from the recent close of $5.5. By buying at $6.14—above the market price—Thomas may be positioning herself for an upcoming share‑repurchase program or anticipating a short‑term rally driven by product launches. Her trade does not appear to be an attempt to influence the price directly but rather to bolster her personal stake in a company whose fundamentals (P/E of 40, market cap $70 M) suggest a higher valuation multiple than its peers.
What This Means for Investors
For investors, Thomas’s action provides a nuanced signal. While CEO O’Brian’s successive sell‑offs could be interpreted as a lack of confidence in the company’s near‑term prospects, Thomas’s buy indicates that at least some insiders view the stock as undervalued. This divergence may prompt analysts to reassess the company’s risk profile: are the CEO’s sales driven by personal liquidity needs or a strategic exit? Are the board members’ purchases a counter‑balance that could stabilize the stock? Investors should monitor subsequent filings to determine whether Thomas’s holdings grow or if she divests in tandem with the CEO.
Future Outlook for Flexible Solutions International
The company’s recent fundamentals—high P/E, modest market cap, and a wide 52‑week range—suggest that the stock is still in a speculative phase. The ongoing insider sales could exacerbate volatility, especially if the company fails to announce significant earnings guidance or product milestones. Conversely, if Thomas’s purchase is part of a broader board strategy to support the share price, it could act as a catalyst for a more stable upward trajectory. Analysts will likely weigh the CEO’s liquidity motives against the board’s confidence, and the next quarterly earnings report will be crucial in confirming whether Flexible Solutions can maintain its growth trajectory in a competitive chemicals market.
| Date | Owner | Transaction Type | Shares | Price per Share | Security |
|---|---|---|---|---|---|
| 2026-01-19 | Helina Robert Thomas () | Buy | 10,000.00 | 6.14 | Common Stock |
