Insider Activity Highlights the Ongoing Volatility at C3.ai

On January 13, 2026, Executive Chairman Thomas Siebel executed a Rule 10b‑5‑1 trading‑plan purchase of 212,586 Class A shares at $2.04 each, followed almost immediately by a substantial sale of 322,175 shares (two separate trades) at an average price of $13.52. The net effect was a modest increase in his holding to 934,948 shares, but the back‑to‑back buy‑sell pattern signals a strategic realignment rather than a simple speculative trade. The timing—just a day after the stock closed at $13.91 and a week after a 6‑month low—suggests Siebel is positioning for a potential rebound while hedging against further downside.

What It Means for Investors

The dual trades are emblematic of a broader trend in C3.ai’s insider activity. Over the past year, Siebel has engaged in multiple Rule 10b‑5‑1 plan transactions, buying and selling large blocks of shares in quick succession. This pattern points to a dynamic management outlook: buying when valuation is low to lock in value, selling when the price is high to lock in gains. For investors, the key takeaway is that C3.ai remains a high‑risk, high‑reward play. The company’s negative P/E of –4.79 and a 52‑week swing from $36 to $12.6 underscore the volatility. A well‑timed investment could capture upside, but the risk of further decline—especially if AI adoption slows or competition intensifies—remains significant.

Siebel’s Insider Profile

Thomas Siebel’s transaction history paints a picture of a seasoned, hands‑on leader who uses structured plans to manage exposure. Since 2024, his Rule 10b‑5‑1 plan has seen him purchase over 3 million shares and sell more than 4 million, averaging purchase prices around $14–$17 and sale prices near $13–$15. His trades often cluster around earnings releases and product launches, suggesting he aligns his moves with corporate milestones. Additionally, Siebel maintains substantial holdings through trusts and asset‑management entities, holding over 1.2 million shares in the Children’s Trust and more than 170,000 in Siebel Asset Management L.P. These entities provide a buffer against market swings and allow Siebel to lock in long‑term value while maintaining liquidity for corporate initiatives.

Market Sentiment and Buzz

Despite the high trading volume from insiders, market sentiment remains muted. The social‑media sentiment score of –28 and a buzz of 38.79 % reflect relatively low discussion intensity and a slight negative tone. This indicates that the broader investor community is not yet reacting strongly to the insider trades, perhaps due to the company’s volatile performance and the perception that Siebel’s moves are more about risk management than bullish signals.

Bottom Line

C3.ai’s insider trading activity, led by Thomas Siebel, highlights a strategy of opportunistic buying and strategic selling tied to market conditions and corporate events. For investors, the takeaway is a cautionary approach: the company offers upside potential but also significant downside risk. Monitoring Siebel’s Rule 10b‑5‑1 plan moves, in conjunction with earnings reports and AI market trends, will be crucial for making informed investment decisions.

DateOwnerTransaction TypeSharesPrice per ShareSecurity
2026-01-13SIEBEL THOMAS M (Executive Chairman)Buy212,586.002.04Class A Common Stock
2026-01-13SIEBEL THOMAS M (Executive Chairman)Sell212,586.0013.52Class A Common Stock
2026-01-13SIEBEL THOMAS M (Executive Chairman)Sell309,589.0013.52Class A Common Stock
N/ASIEBEL THOMAS M (Executive Chairman)Holding9,216.00N/AClass A Common Stock
N/ASIEBEL THOMAS M (Executive Chairman)Holding170,294.00N/AClass A Common Stock
N/ASIEBEL THOMAS M (Executive Chairman)Holding72,695.00N/AClass A Common Stock
N/ASIEBEL THOMAS M (Executive Chairman)Holding1,237,115.00N/AClass A Common Stock
2026-01-13SIEBEL THOMAS M (Executive Chairman)Sell212,586.00N/AStock Option (Right to Buy)