CEO Fathom Holdings Inc. Shares Dip as Marco Sells 31K Shares in Volatile Market Flash.

Insider Selling in a Volatile Market

On February 9, 2026 Chief Executive Officer Fregenal Marco sold 31,306 shares of Fathom Holdings Inc. at the market price of $1.02—a modest 0.05 % drop from the closing price of $0.97 on the preceding day. The sale occurred amid a broader backdrop of declining share price, with the stock down 3.32 % that week and 21.54 % over the month. Although the transaction size is relatively small compared to Marco’s total holdings (over 1.45 million shares), it adds to a pattern of periodic divestitures that investors have been monitoring.

What Investors Should Take Away

The sale does not signal a wholesale loss of confidence. Marco’s historic activity shows a mix of purchases and sales, with the most recent large buy in April 2025 (76,239 shares at $0.79) followed by several smaller sell‑offs. Importantly, the CEO’s current holdings remain substantial, and the company’s performance‑rights pool (200,000 shares vested in 2028) indicates a long‑term incentive structure. For market watchers, the key takeaway is that the executive is managing his stake actively without draining the company’s liquidity, a practice common in firms with volatile share prices.

Implications for Company Strategy

Fathom’s business model—integrating brokerage, mortgage, title, and insurance services through its intelliAgent platform—has yet to achieve sustainable earnings, as reflected in the negative P/E ratio of –1.29. The CEO’s share sales may be interpreted as a pragmatic approach to personal cash flow rather than a signal of impending strategic shifts. However, the timing coincides with the appointment of Lori Muller as president, suggesting a possible realignment of leadership focus. Investors should watch for any forthcoming capital‑raising or cost‑cutting initiatives that could stabilize the stock.

A Profile of Fregenal Marco

Marco’s insider‑trading history reveals a cautious, balanced approach. He has repeatedly purchased shares at lower price levels (e.g., $0.79 in April 2025) and sold during short‑term price upticks, maintaining a net long position. The CEO also holds a significant pool of performance rights that vest only if the stock reaches predetermined price targets—an incentive that aligns his interests with shareholder value creation. His transaction patterns indicate a willingness to liquidate a portion of his stake when liquidity needs arise while preserving a long‑term investment horizon.

Bottom Line for Investors

The February 9 sale is a small footnote in a larger narrative of a company navigating a challenging real‑estate market and internal leadership changes. Marco’s continued substantial holdings and performance‑right incentives suggest ongoing commitment to Fathom’s growth. Investors should focus on the company’s ability to generate positive earnings and the strategic initiatives announced by the new president rather than react to isolated insider sales.