Insider Activity at OMADA Health Inc. – What the Numbers Mean
A Sharp Buy Amidst a Quiet Market
On June 24, 2026, Chief Executive Officer Sean P. Duffy completed a sizable purchase of OMADA Health common stock through a Form 4/A filing. The transaction involved 2,800 shares at a weighted average price of $22.98, bringing his post‑transaction ownership to 411,861 shares. This buy comes at a time when the stock has been hovering near $23, after a modest 1.6 % weekly gain and a 28 % yearly rally. While the trade itself is not unusually large in the context of a market‑cap of $1.4 billion, it signals confidence from the CEO during a period of heightened social‑media buzz—an unusually high 295 % communication intensity that is likely to influence retail sentiment.
Interpreting the Pattern of Insider Moves
Duffy’s recent activity reflects a mixture of disciplined, rule‑based trading and opportunistic buying. The majority of his transactions over the past months are executed under a 10b5‑1 trading plan (see June 24–26 trades at $19–$21), which suggests a long‑term view rather than a reaction to short‑term catalysts. Notably, the June 24 purchase is the only “open‑market” buy outside of his pre‑arranged plan, indicating that Duffy may have seen a temporary dip or a new strategic opportunity that warranted direct market participation.
When viewed against the broader insider landscape, OMADA’s other executives—Chief Accounting Officer Gracey Craig and Chief Financial Officer Cook Steven—have also been active, though with a more balanced mix of buys and sells. Craig’s June–July trades show a net purchase of approximately 17,000 shares, while Cook’s activity, concentrated in the second half of June, nets around 13,000 shares. These patterns suggest a cautious but optimistic stance among the top tier of leadership, aligning with the company’s recent positive performance metrics (28 % YTD return, 52‑week high at $26.92).
Implications for Investors
The CEO’s net increase in holdings—up from roughly 400,000 to 420,000 shares—reinforces the “insider confidence” signal that often precedes price appreciation. Coupled with the company’s strong fundamentals (market cap over $1.4 billion, robust revenue from virtual care programs, and a diversified product line across cardiometabolic and behavioral health), this insider move could be interpreted as a bullish endorsement. However, the trade’s timing—coinciding with a social‑media “buzz” spike—means that retail sentiment could amplify the impact, potentially creating a short‑term rally or increased volatility.
A Profile of CEO Sean P. Duffy
Duffy’s transaction history exhibits a consistent pattern of large, plan‑based sales followed by opportunistic purchases. He typically sells large blocks at market highs (e.g., the $22.70 and $22.67 sales on July 1, 2026) and then rebuy at lower levels (e.g., the $8.28 purchase on the same day). This buy‑sell cycle suggests a strategy of portfolio rebalancing rather than speculation on price movements. Over the past 12 months, his holdings have fluctuated between 400,000 and 450,000 shares, with a net positive drift, indicating a long‑term belief in OMADA’s trajectory.
His option exercises—most recently 12,800 fully vested options sold at $22.70—demonstrate a willingness to monetize gains while maintaining a substantial equity stake. The fact that his net holdings remain above 400,000 shares, a significant block in a $1.4 billion market cap, underscores a strong personal conviction.
Bottom Line for Investors
- Positive Insider Confidence: Duffy’s net purchase amid a bullish stock trajectory and strong fundamentals is a bullish signal.
- Risk of Volatility: The high social‑media buzz could trigger short‑term price swings; monitor sentiment indicators closely.
- Strategic Rebalancing: Duffy’s pattern of selling at highs and buying at lows suggests portfolio optimization rather than speculative bets.
- Watch for Future Plan Trades: Additional 10b5‑1 trades may provide further insight into management’s long‑term outlook.
For investors looking at OMADA Health, the CEO’s recent purchase is a small but meaningful piece of a larger puzzle that points toward continued confidence in the company’s growth prospects, tempered by the need to stay alert to market sentiment dynamics.
| Date | Owner | Transaction Type | Shares | Price per Share | Security |
|---|---|---|---|---|---|
| 2026-06-24 | Duffy Sean P. (Chief Executive Officer) | Buy | 2,800.00 | 5.82 | Common Stock |
| 2026-06-24 | Duffy Sean P. (Chief Executive Officer) | Sell | 2,800.00 | 19.01 | Common Stock |
| 2026-06-25 | Duffy Sean P. (Chief Executive Officer) | Buy | 300.00 | 5.82 | Common Stock |
| 2026-06-25 | Duffy Sean P. (Chief Executive Officer) | Sell | 300.00 | 19.00 | Common Stock |
| 2026-06-26 | Duffy Sean P. (Chief Executive Officer) | Buy | 9,844.00 | 5.82 | Common Stock |
| 2026-06-26 | Duffy Sean P. (Chief Executive Officer) | Sell | 9,844.00 | 19.61 | Common Stock |
| 2026-06-26 | Duffy Sean P. (Chief Executive Officer) | Buy | 4,314.00 | 8.28 | Common Stock |
| 2026-06-26 | Duffy Sean P. (Chief Executive Officer) | Sell | 4,314.00 | 20.90 | Common Stock |
| N/A | Duffy Sean P. (Chief Executive Officer) | Holding | 851,659.00 | N/A | Common Stock |
| 2026-06-24 | Duffy Sean P. (Chief Executive Officer) | Sell | 2,800.00 | N/A | Stock Option (Right to Buy) |
| 2026-06-25 | Duffy Sean P. (Chief Executive Officer) | Sell | 300.00 | N/A | Stock Option (Right to Buy) |
| 2026-06-26 | Duffy Sean P. (Chief Executive Officer) | Sell | 9,844.00 | N/A | Stock Option (Right to Buy) |
| 2026-06-26 | Duffy Sean P. (Chief Executive Officer) | Sell | 4,314.00 | N/A | Stock Option (Right to Buy) |
| 2026-06-26 | Gracey Craig (Chief Accounting Officer) | Buy | 2,084.00 | 6.57 | Common Stock |
| 2026-06-26 | Gracey Craig (Chief Accounting Officer) | Sell | 2,084.00 | 20.00 | Common Stock |
| 2026-06-29 | Gracey Craig (Chief Accounting Officer) | Buy | 2,083.00 | 6.57 | Common Stock |
| 2026-06-29 | Gracey Craig (Chief Accounting Officer) | Sell | 2,083.00 | 21.00 | Common Stock |
| 2026-06-26 | Gracey Craig (Chief Accounting Officer) | Sell | 2,084.00 | N/A | Stock Option (Right to Buy) |
| 2026-06-29 | Gracey Craig (Chief Accounting Officer) | Sell | 2,083.00 | N/A | Stock Option (Right to Buy) |
| 2026-06-24 | Gracey Craig (Chief Accounting Officer) | Buy | 2,083.00 | 6.57 | Common Stock |
| 2026-06-24 | Gracey Craig (Chief Accounting Officer) | Sell | 2,083.00 | 19.01 | Common Stock |
| 2026-06-24 | Gracey Craig (Chief Accounting Officer) | Sell | 2,083.00 | N/A | Stock Option (Right to Buy) |
| 2026-06-22 | Gracey Craig (Chief Accounting Officer) | Buy | 2,083.00 | 6.57 | Common Stock |
| 2026-06-22 | Gracey Craig (Chief Accounting Officer) | Sell | 2,083.00 | 18.00 | Common Stock |
| 2026-06-22 | Gracey Craig (Chief Accounting Officer) | Sell | 2,083.00 | N/A | Stock Option (Right to Buy) |
| 2026-06-12 | Gracey Craig (Chief Accounting Officer) | Buy | 6,250.00 | 6.57 | Common Stock |
| 2026-06-12 | Gracey Craig (Chief Accounting Officer) | Sell | 6,894.00 | 17.42 | Common Stock |
| 2026-06-12 | Gracey Craig (Chief Accounting Officer) | Sell | 6,250.00 | N/A | Stock Option (Right to Buy) |
| 2026-06-26 | Cook Steven L. (Chief Financial Officer) | Buy | 13,573.00 | 8.28 | Common Stock |
| 2026-06-26 | Cook Steven L. (Chief Financial Officer) | Buy | 19,427.00 | 8.01 | Common Stock |
| 2026-06-26 | Cook Steven L. (Chief Financial Officer) | Sell | 33,000.00 | 19.89 | Common Stock |
| 2026-06-29 | Cook Steven L. (Chief Financial Officer) | Buy | 17,950.00 | 8.28 | Common Stock |
| 2026-06-29 | Cook Steven L. (Chief Financial Officer) | Sell | 17,950.00 | 21.07 | Common Stock |
| 2026-06-26 | Cook Steven L. (Chief Financial Officer) | Sell | 13,573.00 | N/A | Stock Option (Right to Buy) |
| 2026-06-26 | Cook Steven L. (Chief Financial Officer) | Sell | 19,427.00 | N/A | Stock Option (Right to Buy) |
| 2026-06-29 | Cook Steven L. (Chief Financial Officer) | Sell | 17,950.00 | N/A | Stock Option (Right to Buy) |
| 2026-06-24 | Cook Steven L. (Chief Financial Officer) | Buy | 2,600.00 | 8.01 | Common Stock |
| 2026-06-24 | Cook Steven L. (Chief Financial Officer) | Sell | 2,600.00 | 19.02 | Common Stock |
| 2026-06-25 | Cook Steven L. (Chief Financial Officer) | Buy | 300.00 | 8.01 | Common Stock |
| 2026-06-25 | Cook Steven L. (Chief Financial Officer) | Sell | 300.00 | 19.00 | Common Stock |
| 2026-06-24 | Cook Steven L. (Chief Financial Officer) | Sell | 2,600.00 | N/A | Stock Option (Right to Buy) |
| 2026-06-25 | Cook Steven L. (Chief Financial Officer) | Sell | 300.00 | N/A | Stock Option (Right to Buy) |
| 2026-06-22 | Cook Steven L. (Chief Financial Officer) | Buy | 6,839.00 | 8.01 | Common Stock |
| 2026-06-22 | Cook Steven L. (Chief Financial Officer) | Buy | 11,111.00 | 7.68 | Common Stock |
| 2026-06-22 | Cook Steven L. (Chief Financial Officer) | Sell | 17,950.00 | 18.13 | Common Stock |
| 2026-06-22 | Cook Steven L. (Chief Financial Officer) | Sell | 6,839.00 | N/A | Stock Option (Right to Buy) |
| 2026-06-22 | Cook Steven L. (Chief Financial Officer) | Sell | 11,111.00 | N/A | Stock Option (Right to Buy) |
| 2026-07-01 | Cook Steven L. (Chief Financial Officer) | Buy | 23,263.00 | 8.28 | Common Stock |
| 2026-07-01 | Cook Steven L. (Chief Financial Officer) | Sell | 23,263.00 | 22.76 | Common Stock |
| 2026-07-07 | Cook Steven L. (Chief Financial Officer) | Buy | 10,601.00 | 8.28 | Common Stock |
| 2026-07-07 | Cook Steven L. (Chief Financial Officer) | Buy | 1,042.00 | 8.01 | Common Stock |
| 2026-07-07 | Cook Steven L. (Chief Financial Officer) | Buy | 694.00 | 7.68 | Common Stock |
| 2026-07-07 | Cook Steven L. (Chief Financial Officer) | Sell | 12,337.00 | 23.09 | Common Stock |
| 2026-07-01 | Cook Steven L. (Chief Financial Officer) | Sell | 23,263.00 | N/A | Stock Option (Right to Buy) |
| 2026-07-07 | Cook Steven L. (Chief Financial Officer) | Sell | 10,601.00 | N/A | Stock Option (Right to Buy) |
| 2026-07-07 | Cook Steven L. (Chief Financial Officer) | Sell | 1,042.00 | N/A | Stock Option (Right to Buy) |
| 2026-07-07 | Cook Steven L. (Chief Financial Officer) | Sell | 694.00 | N/A | Stock Option (Right to Buy) |




