CFO Dennis Story Buys 13,668 Zero‑Cost RSUs Amid Executive Buying Blitz at Manhattan Associates

Insider Buying Signals in a Volatile Market

Manhattan Associates Inc. saw a significant insider purchase on February 4, 2026, when EVP, CFO & Treasurer Dennis Story bought 13,668 restricted stock units (RSUs). The RSUs were granted at a valuation of $0.00, vesting quarterly over the next four years. While the price was zero at grant, the transaction reflects a confidence‑boosting move by the CFO that is not tied to immediate cash outlays. In a broader context, the share price on the day of the filing hovered around $138.30, a level that is 18% below the 52‑week high yet still 10% above the 52‑week low, signaling a modest upside potential.

What the Transaction Means for Investors

The CFO’s RSU grant arrives after a string of share sales by senior management, including a 9,541‑share sale by Story on January 31 for $151.01 each. This juxtaposition of selling and subsequent restricted‑unit purchases suggests a strategic shift: Story is hedging short‑term liquidity needs while simultaneously committing to the company’s long‑term value creation. For investors, the move can be interpreted as a vote of confidence in Manhattan’s distribution‑center software pipeline. Yet, the market’s recent 11% weekly decline and 31% yearly slide temper enthusiasm; the insider activity may serve more as a stabilizing signal than a bullish catalyst.

Insider Activity Across the Board

Beyond Story, the CEO, Eric Andrew, executed a mixed pattern of selling and buying on the same day, liquidating 878 shares at $151.01 before buying 34,169 shares at zero cost. Similarly, SVP‑CFO Bruce and SVP‑Controller Linda Pinne both purchased over 3,000 shares, while the SVP of Americas Sales and Professional Services each added 13,668 shares. These coordinated buying waves, occurring on the same filing date, indicate a broader executive consensus to support the share price during a period of sector‑wide volatility. The cumulative insider net purchases in February suggest an institutional belief that the stock is undervalued relative to its 52‑week low.

Profile of Dennis Story – The CFO’s Trading Pattern

Dennis Story’s historic transactions reveal a balanced approach: a 2025 July purchase of 2,555 shares at zero cost followed by a 2026 January sale of 9,541 shares at $151.01, and the current RSU grant. He has not engaged in large cash trades, preferring RSUs and sales that provide liquidity. Story’s pattern indicates a cautious stance—selling during periods of high market valuation to lock in gains, then buying or receiving RSUs when the share price is lower. This strategy aligns with a long‑term view of Manhattan’s core business, suggesting he believes the company’s software solutions will rebound once the market corrects.

Investor Takeaway

For those tracking Manhattan Associates, the CFO’s RSU grant, coupled with a wave of insider purchases by other senior executives, signals a collective conviction that the company’s valuation has dipped too far. While the stock remains below its 52‑week high and amid a declining sector, these insider actions could be interpreted as a bullish endorsement. Investors should weigh the insider sentiment against the broader market backdrop: the share price has struggled to regain momentum, but the insiders’ buying spree may provide a catalyst for a modest rally if the company’s logistics software continues to deliver incremental revenue growth.