Insider Activity Highlights Forrester Research’s Current Position
On March 1, 2026, Chief Accounting Officer Chouinard Scott executed a sizeable conversion of restricted stock units (RSUs) into common shares, adding 745 shares to his position at no cash outlay. Simultaneously he sold 258 shares at the market price of $5.98, a move that offsets the conversion and keeps his net ownership unchanged. This pattern—converting RSUs while simultaneously selling an equal volume—has recurred in recent filings (e.g., 2025‑03‑01). The net effect is a neutral change in equity holding but a clear intent to liquidate portions of the RSU portfolio as they vest, likely to manage tax exposure or diversify his personal portfolio.
From an investor standpoint, the timing of this activity is telling. The conversion occurs when the stock is trading near its 52‑week low and after a modest 7 % weekly gain. While the transaction itself is routine, the fact that Scott’s trading volume is comparable to the median among peers (e.g., Johnson Carrie and Leaver Sharyn) suggests that Forrester’s senior management is actively participating in the market. Such consistent insider trading can be interpreted as confidence in the company’s fundamentals—despite its negative P/E and a 23 % monthly decline—or as a hedge against volatility in a sector that has recently seen consolidation. For seasoned investors, the net neutrality of the trade means there is no immediate dilution concern, but the pattern of RSU conversions may presage a future liquidity event if the company ramps up its equity compensation program.
Chouinard Scott: A Profile of Prudence and Timing
Scott’s transaction history is characterized by a disciplined approach to RSUs and a preference for timing sales around market fluctuations. Since April 2025, he has alternated between buying 1,440 shares and selling 498 shares at a modest premium (up to $9.36), and has sold large RSU blocks (12,820 shares) while buying back 1,440 shares in a single filing. His holdings have steadily hovered between 9,300 and 11,800 shares, indicating a stable long‑term stake. The recent March 1 conversion is consistent with his historical pattern: converting RSUs just as they vest while offsetting the cash outflow with a sell order. This behavior aligns with a conservative portfolio strategy aimed at minimizing tax impact while maintaining a core equity position.
What This Means for Forrester’s Future
Forrester’s insider activity, dominated by senior officers with long tenure, suggests that management is neither scrambling to raise capital nor attempting to offload equity en masse. Instead, the pattern points to a focus on balancing tax efficiency with exposure to a company whose valuation sits below book value and whose earnings are currently negative. Investors can view the steady, non‑dilutive trading as a sign that insiders are not alarmed by the current downturn. However, the persistent conversion of RSUs—an indicator that the company continues to reward executives—may imply future dilution if the compensation program expands. In sum, Forrester’s insiders remain engaged yet cautious, a posture that could bode well for stability but also signals that any aggressive growth strategy will need to be matched with clear financial returns to lift the stock above its 52‑week low.
| Date | Owner | Transaction Type | Shares | Price per Share | Security |
|---|---|---|---|---|---|
| 2026-03-01 | Chouinard Scott (Chief Accounting Officer) | Buy | 745.00 | N/A | Common Stock |
| 2026-03-01 | Chouinard Scott (Chief Accounting Officer) | Sell | 258.00 | 5.98 | Common Stock |
| N/A | Chouinard Scott (Chief Accounting Officer) | Holding | 2,529.00 | N/A | Common Stock |
| 2026-03-01 | Chouinard Scott (Chief Accounting Officer) | Sell | 745.00 | N/A | Restricted Stock Units |
| 2025-03-01 | Chouinard Scott (Chief Accounting Officer) | Buy | 745.00 | N/A | Common Stock |
| 2025-03-01 | Chouinard Scott (Chief Accounting Officer) | Sell | 258.00 | 11.08 | Common Stock |
| N/A | Chouinard Scott (Chief Accounting Officer) | Holding | 1,246.00 | N/A | Common Stock |
| 2025-03-01 | Chouinard Scott (Chief Accounting Officer) | Sell | 745.00 | N/A | Restricted Stock Units |
| 2026-03-01 | Johnson Carrie (Chief Product Officer) | Buy | 6,018.00 | N/A | Common Stock |
| 2026-03-01 | Johnson Carrie (Chief Product Officer) | Sell | 2,566.00 | 5.98 | Common Stock |
| 2026-03-01 | Johnson Carrie (Chief Product Officer) | Sell | 2,235.00 | N/A | Restricted Stock Units |
| 2026-03-01 | Johnson Carrie (Chief Product Officer) | Sell | 3,783.00 | N/A | Restricted Stock Units |
| 2026-03-01 | BRADFORD NEIL () | Sell | 197.00 | 5.98 | Common Stock |
| 2026-03-01 | Leaver Sharyn (Chief Research Officer) | Buy | 4,073.00 | N/A | Common Stock |
| 2026-03-01 | Leaver Sharyn (Chief Research Officer) | Sell | 1,373.00 | 5.98 | Common Stock |
| 2026-03-01 | Leaver Sharyn (Chief Research Officer) | Sell | 1,614.00 | N/A | Restricted Stock Units |
| 2026-03-01 | Leaver Sharyn (Chief Research Officer) | Sell | 2,459.00 | N/A | Restricted Stock Units |
| 2026-03-01 | Darrah Ryan (Chief Legal Officer) | Buy | 3,446.00 | N/A | Common Stock |
| 2026-03-01 | Darrah Ryan (Chief Legal Officer) | Sell | 1,469.00 | 5.98 | Common Stock |
| 2026-03-01 | Darrah Ryan (Chief Legal Officer) | Sell | 1,365.00 | N/A | Restricted Stock Units |
| 2026-03-01 | Darrah Ryan (Chief Legal Officer) | Sell | 2,081.00 | N/A | Restricted Stock Units |
| 2026-03-01 | Cox Andrew (Chief Marketing Officer) | Buy | 190.00 | N/A | Common Stock |
| 2026-03-01 | Cox Andrew (Chief Marketing Officer) | Sell | 75.00 | 5.98 | Common Stock |
| 2026-03-01 | Cox Andrew (Chief Marketing Officer) | Sell | 190.00 | N/A | Restricted Stock Units |
| 2026-03-01 | Favre Christophe (Chief Sales Officer) | Buy | 408.00 | N/A | Common Stock |
| 2026-03-01 | Favre Christophe (Chief Sales Officer) | Sell | 196.00 | 5.98 | Common Stock |
| 2026-03-01 | Favre Christophe (Chief Sales Officer) | Sell | 408.00 | N/A | Restricted Stock Units |
| 2026-03-02 | Favre Christophe (Chief Sales Officer) | Buy | 30,000.00 | N/A | Restricted Stock Units |
| 2026-03-01 | Facemire Michael (Chief Technology Officer) | Buy | 288.00 | N/A | Common Stock |
| 2026-03-01 | Facemire Michael (Chief Technology Officer) | Sell | 136.00 | 5.98 | Common Stock |
| 2026-03-01 | Facemire Michael (Chief Technology Officer) | Sell | 190.00 | N/A | Restricted Stock Units |
| 2026-03-01 | Facemire Michael (Chief Technology Officer) | Sell | 98.00 | N/A | Restricted Stock Units |
| 2026-03-01 | Finn Leo Christian (Chief Financial Officer) | Buy | 6,266.00 | N/A | Common Stock |
| 2026-03-01 | Finn Leo Christian (Chief Financial Officer) | Sell | 2,170.00 | 5.98 | Common Stock |
| 2026-03-01 | Finn Leo Christian (Chief Financial Officer) | Sell | 2,483.00 | N/A | Restricted Stock Units |
| 2026-03-01 | Finn Leo Christian (Chief Financial Officer) | Sell | 3,783.00 | N/A | Restricted Stock Units |




