Insider Activity Spotlight: Ahn Kenneth’s Recent Deal at Hagerty Inc. Ahn Kenneth, President of Hagerty Marketplace, executed a buy transaction of 164,870 shares of Hagerty’s Class A common stock on 2026‑01‑05, paying a weighted average price of $13.08. The move coincided with a modest 0.01% uptick in the share price and a strong social‑media buzz of 71 %—well above the 100 % baseline—suggesting heightened investor chatter around the deal.
What the Deal Signals for Hagerty’s Share Price The transaction is small relative to the 3.5‑billion‑dollar market cap, representing only about 0.0047 % of total shares outstanding. Nevertheless, the timing is noteworthy. The share closed at $12.98, a week after a 2.7 % decline, but a 5.5 % monthly gain and a 39 % yearly rally underline the company’s upward trajectory. Ahn’s purchase at a price slightly above the close indicates confidence in a near‑term price lift, particularly as the 52‑week high of $14 was only reached three weeks earlier. The concurrent high buzz suggests that the market is primed for a positive catalyst, perhaps linked to upcoming product launches or partnership announcements.
Investor Takeaway: Volatility vs. Value Hagerty trades at a PE of 38.02 and a price‑to‑book of 21.25—figures that place it well above the sector average. Ahn’s buying pattern, coupled with a steady stream of insider sales by other executives (notably Robert Kaufman), paints a picture of a management team that is willing to lock in gains while also providing liquidity. For investors, this duality may mean that short‑term volatility is likely to persist as the company balances growth ambitions against the need to deliver earnings. A cautious approach would involve monitoring earnings releases and any strategic initiatives that could justify the current premium.
Ahn Kenneth: A Profile of Activity Ahn has a history of alternating between buying and selling sizable blocks of stock. In December 2025, he sold 100,000 shares at $12.80, only to repurchase the same number two days later. In April 2025, he sold 10,568 shares at $9.08 and bought 24,890 shares at $0.00—an anomalous price that likely reflects a transfer of unpriced units. Over the past year, Ahn’s net position has hovered around 113,593 shares, suggesting a long‑term stake that he views as a stable investment. The pattern of small, rule‑10b5‑1‑planned trades indicates a disciplined approach aimed at mitigating market impact.
Looking Ahead If Hagerty’s strategic initiatives—such as expanding its collector‑car insurance footprint or monetizing its media ecosystem—gain traction, Ahn’s recent purchase could be a harbinger of broader institutional confidence. Conversely, if earnings fail to support the lofty valuation, the share may see a pullback, with insider selling potentially increasing. Investors should watch for guidance updates, revenue growth from the marketplace segment, and any changes in the company’s cost structure that could influence the PE ratio over the next 12 months.
| Date | Owner | Transaction Type | Shares | Price per Share | Security |
|---|---|---|---|---|---|
| 2026-01-05 | Ahn Kenneth (President, Hagerty Marketplace) | Buy | 164,870.00 | N/A | Class A Common Stock |
| 2026-01-05 | Ahn Kenneth (President, Hagerty Marketplace) | Sell | 164,870.00 | 12.79 | Class A Common Stock |
| 2026-01-06 | Ahn Kenneth (President, Hagerty Marketplace) | Buy | 10,883.00 | N/A | Class A Common Stock |
| 2026-01-06 | Ahn Kenneth (President, Hagerty Marketplace) | Sell | 10,883.00 | 12.85 | Class A Common Stock |
| 2026-01-07 | Ahn Kenneth (President, Hagerty Marketplace) | Buy | 24,247.00 | N/A | Class A Common Stock |
| 2026-01-07 | Ahn Kenneth (President, Hagerty Marketplace) | Sell | 24,247.00 | 13.08 | Class A Common Stock |
| N/A | Ahn Kenneth (President, Hagerty Marketplace) | Holding | 113,593.00 | N/A | Class A Common Stock |
| 2026-01-05 | Ahn Kenneth (President, Hagerty Marketplace) | Sell | 164,870.00 | N/A | The Hagerty Group, LLC Units |
| 2026-01-06 | Ahn Kenneth (President, Hagerty Marketplace) | Sell | 10,883.00 | N/A | The Hagerty Group, LLC Units |
| 2026-01-07 | Ahn Kenneth (President, Hagerty Marketplace) | Sell | 24,247.00 | N/A | The Hagerty Group, LLC Units |




