Insider Selling at Hippo Holdings: What the Numbers Say
Hippo Holdings Inc. has seen its CEO, McCathron Richard, execute a 5,000‑share sell order on January 9, 2026, through a Rule 10b5‑1 trading plan that also includes 181,675 RSUs. The sale, valued at roughly $157 k, reduces his holdings to 447,704 shares—about 56 % of his previous position after the December 9, 2025 transaction. The trade comes at a price of $31.52, just marginally above the current market close of $31.36, and is part of a broader pattern of modest selling by Hippo’s top executives.
Market Reaction and Investor Implications
While the sale is small relative to Hippo’s $790 m market cap, the timing is noteworthy. The transaction coincides with a 3.3 % weekly decline and a 2.6 % monthly pullback, suggesting that the company may be experiencing short‑term valuation pressure. Investors should note that the sale occurred during a period of heightened social media buzz (91.6 %) yet neutral sentiment, indicating that the market is still processing other factors—perhaps the recent earnings miss or regulatory concerns in the home‑insurance niche. A 10b5‑1 plan shields the CEO from accusations of insider trading, but the pattern of regular, scheduled selling can be interpreted as a signal that management is comfortable with the current valuation and has sufficient confidence in future upside.
What Does This Mean for Hippo’s Future?
Hippo’s price‑to‑earnings ratio of 8.5 and price‑to‑book of 1.88 place it in a modestly valued range, but the recent decline from a 52‑week high of $38.98 to $31.36 signals potential room for a rebound if the company can sustain its growth in the electronics‑home‑office insurance segment. The CEO’s continued selling—despite a solid earnings call in November—may hint at a strategic shift: either a reallocation of personal wealth or an anticipation of a short‑term dip that the company plans to weather. For investors, this could mean a window to buy before a potential rebound, but it also underscores the importance of monitoring Hippo’s operational metrics and competitive positioning against larger insurers.
McCathron Richard: A Profile of Conservative Selling
McCathron Richard has consistently sold 5,000 shares in both December 2025 and January 2026, each time at prices near the market average. His holdings have slipped from 452,704 to 447,704 shares, a 1% reduction. The CEO’s transaction history shows a pattern of disciplined, rule‑based selling rather than opportunistic trades. His shares remain substantial—over half of the outstanding float—suggesting that he still has a strong skin in the game. The use of a 10b5‑1 plan further indicates a preference for systematic exits that mitigate conflict of interest concerns.
In sum, Hippo’s insider activity reflects a CEO who is comfortable with the current valuation while maintaining a significant stake. For investors, the key signals are the timing of the sell, the surrounding market conditions, and the company’s ability to sustain growth amid a competitive financial services landscape.
| Date | Owner | Transaction Type | Shares | Price per Share | Security |
|---|---|---|---|---|---|
| 2026-01-09 | McCathron Richard (Chief Executive Officer) | Sell | 5,000.00 | 31.52 | Common Stock |




