Insider Buy of Zero‑Cost Options Signals Confidence Amidst Digi Power X’s Volatile AI‑Data Centre Pivot

Insider Buying at Digi Power X Inc. Signals Confidence, but Not Without Caveats

On January 30 2026, owner Rotonda Gerard executed a sizeable purchase of 200,000 employee‑stock option shares at an effective price of $0.00, indicating that the options were fully vested and immediately exercisable. The transaction coincided with the company’s stock hovering near $2.74, a modest uptick of 0.09% that has kept the share price near the 52‑week low of $0.85. Gerard’s action, while modest relative to the company’s market cap of roughly $170 million, suggests that insiders remain bullish on the company’s long‑term prospects.

Comparing Gerard’s Move to Company‑Wide Activity

Gerard’s buy stands in contrast to the more aggressive sales by President Amar Alec, who shed 27,500 subordinate voting shares on January 2 2026 for $2.72 apiece. Alec’s divestiture, occurring just days before Gerard’s purchase, points to differing liquidity needs or risk appetites among senior stakeholders. While Alec’s sale reduced his holdings to 1,290,616 shares, Gerard’s new option ownership brings her post‑transaction holdings to 100,000 shares—a substantial position given her prior holdings of 13,333 subordinate voting shares and 8,333 options in 2021.

Implications for Investors

Gerard’s acquisition of vested options at zero cost is a classic insider‑confidence signal: she is effectively “buying the floor” of the share price. For investors, this can be interpreted as a green light to hold or accumulate, especially as Digi Power X’s recent partnership with Hans Vestberg and its focus on AI‑ready modular data centres may unlock new revenue streams. However, the company’s negative P/E ratio of –6.707 and a 6.49% weekly decline warn that profitability remains elusive. The social media sentiment score of +16 and a buzz level of 276.55% suggest heightened public interest, possibly driven by the Vestberg announcement, but also raise concerns about short‑term volatility.

Looking Ahead

Digi Power X’s strategic pivot toward vertically integrated, energy‑efficient data centres could position it as a niche player in the AI infrastructure market. Insider buying, coupled with the new advisory board appointment, may reinforce investor confidence. Nonetheless, stakeholders should monitor the company’s ability to translate this strategic focus into earnings, as current fundamentals indicate a challenging path to profitability. In the meantime, the recent insider transactions provide a useful barometer for sentiment, but should be weighed against the broader market context and the company’s ongoing execution challenges.