Insider Selling at a Time of Market Optimism

On February 21, 2026, Arthur G. Sulzberger, the Chairman and Publisher of the New York Times, sold 2,039 shares of Class A common stock as part of a routine tax‑withholding settlement related to his 2020 Incentive Compensation Plan. The shares were sold at $77.99, just above the market close of $75.84, and reduced his holdings from 136,563 to 134,680 shares. While the volume is modest relative to the company’s 1.4 billion‑share outstanding base, the timing—just days after a significant Berkshire Hathaway stake‑increase—creates a narrative of insiders adjusting their positions in the midst of a broader shift in institutional ownership.

What the Sale Signals for Investors

The sale is technically a “tax‑withholding” transaction rather than a discretionary trade. Insiders typically use such mechanisms to meet withholding obligations on RSU vestings; therefore, the move does not necessarily indicate a lack of confidence in the company’s long‑term prospects. In contrast, the overall insider activity shows a mixed pattern: the CEO and other senior executives have sold several thousand shares each over the past week, while the largest institutional holding, held by the family trust, remains unchanged at 1.4 billion shares. This stability suggests that the core ownership remains entrenched, even as smaller positions are adjusted.

From a valuation perspective, the Times’ price‑earnings ratio sits at 37.28, higher than the broader communication‑services sector but consistent with expectations of digital‑media growth. The company’s shares have rebounded 4.1 % in the month, and the 52‑week high of $78.37 remains only a few points away. The insider sell, therefore, is unlikely to erode market confidence; rather, it may be seen as a routine tax event that has no material impact on the company’s fundamentals or strategic direction.

Implications for the Company’s Future

The current wave of insider selling aligns with a broader trend of institutional investors repositioning their portfolios in favor of stable media brands. Berkshire Hathaway’s recent increased stake in the Times, announced just a day earlier, underscores that large investors view the company as a long‑term hold. The insider transactions, occurring against a backdrop of a modest price rally and a relatively high market cap of $12.66 billion, suggest that the company’s management is comfortable with the present market environment.

For investors, the takeaway is that the insider activity does not signal distress or a looming divestiture. The Times remains well‑positioned to capitalize on its digital transition, with a strong brand and a loyal subscriber base. While the P/E ratio remains lofty, the company’s continued earnings growth and the recent institutional support may justify the valuation for long‑term holders. Short‑term traders should be mindful that insider sales could create modest liquidity but are unlikely to cause significant price disruption.

Bottom Line

Arthur G. Sulzberger’s recent sale is a standard tax‑withholding exercise that does not alter the company’s ownership structure or strategic outlook. The broader pattern of insider activity, coupled with institutional confidence from Berkshire Hathaway, points to a stable outlook for the New York Times. Investors who appreciate the company’s legacy and its digital expansion may view the current price as attractive, while short‑term market participants should monitor institutional moves rather than individual insider trades for signals of change.

DateOwnerTransaction TypeSharesPrice per ShareSecurity
2026-02-21Sulzberger Arthur G. (Chairman and Publisher)Sell2,039.0077.99Class A Common Stock
2026-02-22Sulzberger Arthur G. (Chairman and Publisher)Sell1,883.0077.99Class A Common Stock
N/ASulzberger Arthur G. (Chairman and Publisher)Holding60,323.00N/AClass A Common Stock
N/ASulzberger Arthur G. (Chairman and Publisher)Holding4,825.00N/AClass A Common Stock
N/ASulzberger Arthur G. (Chairman and Publisher)Holding1,554.00N/AClass A Common Stock
N/ASulzberger Arthur G. (Chairman and Publisher)Holding1,400,000.00N/AClass A Common Stock
2026-02-21Perpich David S. ()Sell393.0077.99Class A Common Stock
2026-02-22Perpich David S. ()Sell343.0077.99Class A Common Stock
N/APerpich David S. ()Holding1,400,000.00N/AClass A Common Stock
N/APerpich David S. ()Holding11,000.00N/AClass A Common Stock
N/APerpich David S. ()Holding491.00N/AClass A Common Stock
N/APerpich David S. ()Holding492.00N/AClass A Common Stock
2026-02-21Welch Jacqueline M (EVP and CHRO)Sell386.0077.99Class A Common Stock
2026-02-22Welch Jacqueline M (EVP and CHRO)Sell448.0077.99Class A Common Stock
2026-02-21KOPIT LEVIEN MEREDITH A. (PRESIDENT & CEO)Sell2,922.0077.99Class A Common Stock
2026-02-22KOPIT LEVIEN MEREDITH A. (PRESIDENT & CEO)Sell3,800.0077.99Class A Common Stock
2026-02-21BENTEN R ANTHONY (SVP, Treasurer & CAO)Sell131.0077.99Class A Common Stock
2026-02-22BENTEN R ANTHONY (SVP, Treasurer & CAO)Sell162.0077.99Class A Common Stock
2026-02-21Bardeen William (EVP, Chief Financial Officer)Sell655.0077.99Class A Common Stock
2026-02-22Bardeen William (EVP, Chief Financial Officer)Sell256.0077.99Class A Common Stock
2026-02-20Brayton Diane (EVP, CHIEF LEGAL OFFICER)Sell4,600.0077.03Class A Common Stock
2026-02-21Brayton Diane (EVP, CHIEF LEGAL OFFICER)Sell932.0077.99Class A Common Stock
2026-02-22Brayton Diane (EVP, CHIEF LEGAL OFFICER)Sell766.0077.99Class A Common Stock