Insider Buying Amid a Quiet Quarter
On February 13 2026, co‑trustee Jason Makler, through the Jason and Alisa Makler Living Trust, executed a derivative purchase of 616,079 Class B shares of Cricut Inc. for a nominal price (no cash paid), converting these into 2,332,794 Class A shares. The transaction, reported under Form 4, follows a pattern of annual distributions from the Petrus Employee Profit Share, L.P. (PAM2) that have been flowing into the trust for the past five years. While the purchase itself does not represent a new capital injection, it signals continued confidence by the trust’s beneficiaries in the company’s long‑term prospects.
Activity Across the Board
The same day, the Petrus Trust Company, LTA – a major shareholder tied to the trust – recorded four large trades: buying 853,712 Class A shares, selling the same amount, and selling 853,712 and 1,228,491 Class B shares. This volume, amounting to over 2.08 million shares, indicates a rebalancing of holdings rather than a new stake. The net effect is a slight shift toward Class A common stock, likely to simplify voting power and align the trust’s exposure with the broader shareholder base.
What It Means for Investors
From a market‑watcher’s perspective, the activity is largely passive and tied to a pre‑established partnership agreement. However, the sheer size of the trades and the timing—just before Cricut’s Q4 2025 earnings release—could be interpreted as a signal that insiders are comfortable with the company’s trajectory. The current price of $4.69 sits near the 52‑week low, and the stock’s valuation at a P/E of 12.72 suggests modest upside potential if the company can sustain or grow its cash flows in the face of a competitive crafting‑tool market.
Strategic Outlook
Cricut’s business model relies on continuous product innovation and a strong ecosystem of supplies. The insider activity does not hint at imminent strategic shifts, but it does reinforce the narrative that long‑term stakeholders remain committed. For investors, the key will be whether the company can translate its creative brand into sustainable revenue growth and maintain its relatively narrow price range without significant volatility.
| Date | Owner | Transaction Type | Shares | Price per Share | Security |
|---|---|---|---|---|---|
| N/A | Makler Jason () | Holding | 19,999.00 | N/A | Class A Common Stock |
| 2026-02-13 | Makler Jason () | Buy | 616,079.00 | 0.00 | Class B Common Stock |
| 2026-02-13 | Petrus Trust Company, LTA () | Buy | 853,712.00 | 0.00 | Class A Common Stock |
| 2026-02-13 | Petrus Trust Company, LTA () | Sell | 853,712.00 | 0.00 | Class A Common Stock |
| 2026-02-13 | Petrus Trust Company, LTA () | Sell | 853,712.00 | 0.00 | Class B Common Stock |
| 2026-02-13 | Petrus Trust Company, LTA () | Sell | 1,228,491.00 | 0.00 | Class B Common Stock |
