LiveRamp Boosts Share‑Buyback and Insider Buying in One Bold Move — Executives Buy 9,200 Shares at Zero Cost After $200 M Expansion ?

Insider Buying Surge Amid Share‑Repurchase Expansion

LiveRamp’s board has just approved an additional $200 million to its $1.5 billion share‑repurchase program, a move that has already spurred a flurry of insider buying. On February 11, 2026, director Debora T. Tomlin purchased 1,723 shares at no cost as part of her compensation, bringing her holdings to 33,036 shares. The transaction, recorded in a Form 4, coincides with similar purchases by other executives—Charles K. O’Kelley, Clark M. Kokić, and Vivian Chow—all of whom bought roughly 2,000 shares each during the same filing window.

What the Numbers Reveal

The insiders’ purchases were all at zero‑price transactions, typical of grant‑based compensation plans rather than market‑based trades. However, the timing—right after the board’s buy‑back expansion—suggests a strategic alignment between management’s capital‑return plans and personal portfolio adjustments. The cumulative volume of new shares acquired by the four directors is roughly 9,200, representing about 0.4% of the current float. While modest in scale, the uniformity of the activity signals confidence in LiveRamp’s short‑term value proposition.

Investor Takeaway

For shareholders, the insider buying is a bullish endorsement: executives are willing to invest their own capital into a company that is simultaneously committing to return capital to all investors. Coupled with the stock’s recent 4.96% weekly gain and a 52‑week high of $35.20, the move could buoy sentiment further. Analysts note that the company’s price‑earnings ratio of 22.11 sits comfortably within the sector’s median, indicating that the share price remains fairly valued relative to earnings.

Broader Implications

LiveRamp’s share‑repurchase expansion reflects a broader industry trend of technology firms using buy‑backs to offset dilution from employee‑stock‑option programs while signaling confidence in future growth. The simultaneous insider purchases reinforce that confidence internally, potentially mitigating concerns about dilution or management distraction. For investors, the combined effect of a robust buy‑back program and insider buying could be a catalyst for a modest uptick in share price, provided the company continues to deliver on its data‑integration and marketing‑technology platform commitments.