Louisiana‑Pacific CEO Sells 17,700 Shares in Two‑Week Spree Amid Slumping Stock Price and Strategic Shift to High‑Margin Siding Products.

Insider Selling Spree at Louisiana‑Pacific Corp.

Louisiana‑Pacific’s CEO, William Bradley, has been on a hot‑selling streak in the last two weeks, off‑loading 17,700 shares through a Rule 10b‑5‑1 trading plan. The sales were executed at a range of $86.65 to $90.35, averaging about $88.6 per share – roughly $2 below the market close of $88.86 on February 16. The trades represent only 0.28 % of his post‑transaction holdings, leaving him with 456 k shares, still a substantial stake.

What the Numbers Mean for Investors

The timing and scale of the sales are noteworthy. Bradley’s first sale on February 17 occurred just a day after the company posted a quarterly loss and a 11 % decline in its stock price. While Rule 10b‑5‑1 plans are pre‑arranged and not a signal of insider conviction, the cumulative volume is larger than most individual transactions seen in the last quarter. For investors, this could be a cue to monitor the company’s earnings trajectory – particularly the rebound in its siding division – and to watch for any forthcoming announcements that might explain the timing of the plan’s activations.

Bradley’s Trading Pattern

Bradley’s historic activity paints a picture of a CEO who trades consistently but rarely in large blocks. Over the past year, he has sold between 100 and 10,000 shares per transaction, with most trades clustered around the $85‑$93 price band. His average sale price hovers around $88, slightly below market averages, suggesting a preference for selling during periods of mild price pressure. Notably, his recent selling spree coincides with a steep decline in the company’s 52‑week low (from $103.81 to $73.42), indicating that he may be taking advantage of a broader market dip rather than reacting to company‑specific news.

Implications for Louisiana‑Pacific’s Future

Louisiana‑Pacific’s pivot to higher‑margin siding products is still unfolding. Management’s guidance of a 25‑26 % EBITDA margin for 2026 signals confidence, but the company remains vulnerable to construction cycles. Bradley’s continued selling could erode investor confidence if interpreted as a lack of faith, yet the volume is modest relative to his overall stake. For long‑term holders, the company’s focus on high‑margin products and inventory normalization offers a potential upside, especially if the market recovers. Short‑term traders might look for a breakout above the 52‑week low to reassess the value of the shares after this wave of insider sales.

Bottom Line

William Bradley’s recent Rule 10b‑5‑1 transactions add another layer to an already busy insider‑trading calendar for Louisiana‑Pacific Corp. While the sales do not signal a catastrophic shift, they underscore the importance of aligning insider activity with company fundamentals. As the siding segment seeks to regain traction and the company navigates a volatile construction market, investors should balance the CEO’s selling pattern against the broader strategic initiatives and market conditions.