Planet Labs Execs Go Long: CEO, CFO, and Founders Dump Millions of Shares as Satellite Firm Secures Swedish Defense Deal

Insider Buying Surge Signals Confidence

On January 13, 2026, Planet Labs PBC’s President & CFO, Johnson Ashley F., executed a sizable buy of 122,625 Class A shares at a price of $0.00, effectively buying at the market price of $26.73. This move comes after a recent sell of 67,725 shares at $25.32 and the issuance of earnout shares tied to the $15.00, $17.00, $19.00, and $21.00 price thresholds. The buy was made while the company’s share price was hovering near its 52‑week high of $26.77, suggesting that the executive believes the stock is undervalued or poised for further upside.

Implications for Investors and the Company

The timing and magnitude of Johnson’s purchase align with a broader wave of insider activity: co‑founder Robert H. Schingler bought 72,728 shares, while CEO William Spencer added 247,794 shares, all on the same day. Together, these moves represent a net injection of capital from the top echelon, reinforcing confidence in Planet Labs’ satellite‑data strategy and its recent multi‑year contract with the Swedish Armed Forces. For investors, insider buying is often interpreted as a bullish signal, especially when it is coupled with positive sentiment (+60) and high social media buzz (571.69 %). Analysts have noted that the company’s P/E ratio remains negative (-40.85) but its revenue growth and contract pipeline suggest that valuation may improve as the satellite network expands.

What This Means for Planet Labs’ Future

Planet Labs is at a critical growth juncture. The new contract, a multi‑year deal in the lower nine‑figure range, underscores the company’s market leadership in Earth imaging. Johnson’s buy, coupled with the earnout structure, indicates a long‑term commitment to share performance: earnout shares vest only if the stock hits the $19.00–$21.00 thresholds or a change of control occurs. This aligns the executive’s interests with shareholders and may help sustain momentum as the satellite constellation scales. The high social media engagement suggests that market participants are actively discussing the company’s prospects, potentially driving further liquidity.

Profile of Johnson Ashley F.

Johnson has a history of strategic trades: a significant sell of 85,403 shares on December 15, 2025, at $18.05, followed by the current buy of 122,625 shares at $26.73. His transactions exhibit a pattern of buying when the stock approaches historical highs and selling when the price dips below his recent purchase price. The earnout shares he received in early January reflect his participation in performance‑based incentives that reward sustained growth. Over the past year, his net insider activity has been predominantly buying, suggesting a belief that Planet Labs is poised for accelerated revenue and share price appreciation.

Bottom Line

Johnson’s recent purchase, alongside parallel buying by other senior insiders, signals strong internal confidence in Planet Labs’ satellite platform and its growing client base. For investors, the combination of insider buying, positive sentiment, and a robust contract pipeline may justify a closer look at the company’s valuation and growth prospects. As the satellite network expands, Planet Labs could capitalize on its market leadership, potentially delivering the earnings growth necessary to lift its price‑to‑earnings ratio into more conventional territory.