Insider Buying at RBRI Signals Confidence in a 2026 Dividend Push
On February 25, 2026, Housman Jeffrey—whose role is listed as “See Remarks” in RBRI’s Form 4—purchased 2,115 common shares at $68.81 each. The transaction, executed under the company’s 2023 Omnibus Incentive Plan, reflects a modest injection of capital into a stock that has been trading near its 52‑week high of $73.70. The deal comes at a time when RBRI’s management has reiterated an 8 %+ growth outlook through 2028 and announced a $1.6 billion shareholder‑return program for 2026.
What the Trade Tells Investors
The buy‑side activity by a high‑level insider, even though it is a small fraction of the total share count, is a positive signal. Historically, Jeffrey has maintained a steady pattern of acquiring performance‑based shares and options while selling only a few common shares. His current trade, purchased at a price just above the previous close, indicates a belief that the stock’s valuation will hold or improve as the company delivers on its earnings growth targets. The modest price change of +0.04 % and a slightly negative social‑media sentiment of –2—paired with a buzz level of 10.51 %—suggest that the trade is not a headline‑making event but one that aligns with broader market expectations of a steady, dividend‑heavy performance.
Implications for RBRI’s Future
RBRI’s guidance of >8 % operating‑income growth and a 5 %+ net‑restaurant expansion underscores its commitment to scaling the core fast‑food brands in North America. The insider buy is consistent with a strategy that prioritizes capital allocation: a $1.6 billion return to shareholders via dividends and share buybacks in 2026. For investors, the trade reinforces confidence in the company’s dividend policy and its ability to generate excess cash flow. However, the insider’s substantial holdings in performance‑share units (over 28,000 units across several tranches) mean that future exercise of these options could increase supply if the stock’s price remains elevated, potentially exerting downward pressure in the short term.
Housman Jeffrey: A Profile of Strategic Ownership
Jeffrey’s transaction history paints the picture of a long‑term, strategic shareholder rather than a speculative trader. His activity is dominated by:
- Performance‑share units – 28,431 units vested in 2027 and 34,203 units in 2028, reflecting a commitment to the company’s future upside.
- Option holdings – 20,000 options held since 2027, with 30,000 options added in 2028, providing a significant upside potential if RBRI continues to perform.
- Common‑share purchases – Multiple buys, most notably the 2026 purchase that brought his post‑trade holdings to 162,076 shares, aligning his interests with those of other institutional investors.
Jeffrey’s pattern of incremental buying, coupled with limited selling, indicates a belief that RBRI’s valuation will be supportive of its earnings trajectory. His stake in both equity and derivative instruments suggests a balanced approach to risk, rewarding upside while hedging potential volatility.
Investor Takeaway
For investors weighing RBRI’s next 12‑24 months, Jeffrey’s recent purchase is an encouraging barometer of insider confidence. It dovetails with the company’s robust growth outlook, capital‑return commitments, and stable dividend policy. While the insider’s sizable derivative holdings warrant monitoring for potential dilutive events, the overall sentiment remains positive. In a sector where consumer discretionary firms often face pricing pressure, RBRI’s insider activity signals that the leadership team is confident in sustaining performance and delivering shareholder value—an attractive proposition for long‑term investors.
| Date | Owner | Transaction Type | Shares | Price per Share | Security |
|---|---|---|---|---|---|
| 2026-02-25 | Housman Jeffrey (See Remarks) | Buy | 2,115.00 | 68.81 | Common Shares |
| N/A | Housman Jeffrey (See Remarks) | Holding | 431.00 | N/A | Exchangeable Units |
| 2027-02-24 | Housman Jeffrey (See Remarks) | Holding | 20,000.00 | N/A | Option (Right to Buy) |
| 2028-02-23 | Housman Jeffrey (See Remarks) | Holding | 30,000.00 | N/A | Option (Right to Buy) |
| 2030-02-21 | Housman Jeffrey (See Remarks) | Holding | 20,000.00 | N/A | Option (Right to Buy) |
| N/A | Housman Jeffrey (See Remarks) | Holding | 2,580.28 | N/A | Restricted Share Units |
| N/A | Housman Jeffrey (See Remarks) | Holding | 5,322.62 | N/A | Restricted Share Units |
| 2027-03-15 | Housman Jeffrey (See Remarks) | Holding | 28,431.62 | N/A | Performance Share Units |
| N/A | Housman Jeffrey (See Remarks) | Holding | 5,666.57 | N/A | Restricted Share Units |
| 2028-03-15 | Housman Jeffrey (See Remarks) | Holding | 34,202.69 | N/A | Performance Share Units |
| 2026-02-25 | Housman Jeffrey (See Remarks) | Buy | 7,934.00 | N/A | Restricted Share Units |
| 2026-02-25 | Housman Jeffrey (See Remarks) | Buy | 36,331.00 | N/A | Performance Share Units |
| 2026-02-25 | CURTIS THOMAS BENJAMIN (Pres., BK US & CA) | Buy | 2,055.00 | 68.81 | Common Shares |
| N/A | CURTIS THOMAS BENJAMIN (Pres., BK US & CA) | Holding | 2,510.63 | N/A | Restricted Share Units |
| N/A | CURTIS THOMAS BENJAMIN (Pres., BK US & CA) | Holding | 7,780.87 | N/A | Restricted Share Units |
| 2027-03-15 | CURTIS THOMAS BENJAMIN (Pres., BK US & CA) | Holding | 63,971.14 | N/A | Performance Share Units |
| N/A | CURTIS THOMAS BENJAMIN (Pres., BK US & CA) | Holding | 7,298.93 | N/A | Restricted Share Units |
| 2028-03-15 | CURTIS THOMAS BENJAMIN (Pres., BK US & CA) | Holding | 63,633.81 | N/A | Performance Share Units |
| 2026-02-25 | CURTIS THOMAS BENJAMIN (Pres., BK US & CA) | Buy | 7,709.00 | N/A | Restricted Share Units |
| 2026-02-25 | CURTIS THOMAS BENJAMIN (Pres., BK US & CA) | Buy | 58,131.00 | N/A | Performance Share Units |
| 2026-02-25 | Kobza Joshua (Chief Executive Officer) | Buy | 8,149.00 | 68.81 | Common Shares |
| N/A | Kobza Joshua (Chief Executive Officer) | Holding | 5,413.00 | N/A | Exchangeable Units |
| 2027-05-04 | Kobza Joshua (Chief Executive Officer) | Holding | 200,000.00 | N/A | Option (Right to Buy) |
| N/A | Kobza Joshua (Chief Executive Officer) | Holding | 7,162.66 | N/A | Restricted Share Units |
| 2028-05-21 | Kobza Joshua (Chief Executive Officer) | Holding | 331,655.73 | N/A | Performance Share Units |
| N/A | Kobza Joshua (Chief Executive Officer) | Holding | 16,427.59 | N/A | Restricted Share Units |
| 2027-03-15 | Kobza Joshua (Chief Executive Officer) | Holding | 127,943.35 | N/A | Performance Share Units |
| N/A | Kobza Joshua (Chief Executive Officer) | Holding | 15,187.95 | N/A | Restricted Share Units |
| 2028-03-15 | Kobza Joshua (Chief Executive Officer) | Holding | 159,084.01 | N/A | Performance Share Units |
| 2026-02-25 | Kobza Joshua (Chief Executive Officer) | Buy | 30,561.00 | N/A | Restricted Share Units |
| 2026-02-25 | Kobza Joshua (Chief Executive Officer) | Buy | 167,126.00 | N/A | Performance Share Units |
| 2026-02-25 | SANTELMO THIAGO T (President, International) | Buy | 4,493.00 | 68.81 | Common Shares |
| N/A | SANTELMO THIAGO T (President, International) | Holding | 205.00 | N/A | Exchangeable Units |
| 2027-02-23 | SANTELMO THIAGO T (President, International) | Holding | 10,000.00 | N/A | Option (Right to Buy) |
| 2028-02-22 | SANTELMO THIAGO T (President, International) | Holding | 10,000.00 | N/A | Option (Right to Buy) |
| 2029-02-21 | SANTELMO THIAGO T (President, International) | Holding | 30,000.00 | N/A | Option (Right to Buy) |
| 2030-02-20 | SANTELMO THIAGO T (President, International) | Holding | 7,500.00 | N/A | Option (Right to Buy) |
| N/A | SANTELMO THIAGO T (President, International) | Holding | 2,186.72 | N/A | Restricted Share Units |
| N/A | SANTELMO THIAGO T (President, International) | Holding | 3,030.48 | N/A | Restricted Share Units |
| 2027-03-15 | SANTELMO THIAGO T (President, International) | Holding | 30,620.89 | N/A | Performance Share Units |
| N/A | SANTELMO THIAGO T (President, International) | Holding | 5,548.34 | N/A | Restricted Share Units |
| 2028-03-15 | SANTELMO THIAGO T (President, International) | Holding | 41,361.61 | N/A | Performance Share Units |
| 2026-02-25 | SANTELMO THIAGO T (President, International) | Buy | 15,553.00 | N/A | Restricted Share Units |
| 2026-02-25 | SANTELMO THIAGO T (President, International) | Buy | 47,958.00 | N/A | Performance Share Units |
| 2026-02-25 | Granat Jill (See Remarks) | Buy | 2,719.00 | 68.81 | Common Shares |
| N/A | Granat Jill (See Remarks) | Holding | 52,965.00 | N/A | Exchangeable Units |
| 2027-05-04 | Granat Jill (See Remarks) | Holding | 50,000.00 | N/A | Option (Right to Buy) |
| 2030-02-20 | Granat Jill (See Remarks) | Holding | 25,000.00 | N/A | Option (Right to Buy) |
| N/A | Granat Jill (See Remarks) | Holding | 3,965.50 | N/A | Restricted Share Units |
| N/A | Granat Jill (See Remarks) | Holding | 7,834.45 | N/A | Restricted Share Units |
| 2027-03-15 | Granat Jill (See Remarks) | Holding | 35,539.52 | N/A | Performance Share Units |
| N/A | Granat Jill (See Remarks) | Holding | 7,619.38 | N/A | Restricted Share Units |
| 2028-03-15 | Granat Jill (See Remarks) | Holding | 43,747.92 | N/A | Performance Share Units |
| 2026-02-25 | Granat Jill (See Remarks) | Buy | 13,949.00 | N/A | Restricted Share Units |
| 2026-02-25 | Granat Jill (See Remarks) | Buy | 42,145.00 | N/A | Performance Share Units |
| 2026-02-25 | Schwan Axel (Pres., Tim Hortons Americas) | Buy | 2,498.00 | 68.81 | Common Shares |
| 2028-02-22 | Schwan Axel (Pres., Tim Hortons Americas) | Holding | 40,000.00 | N/A | Option (Right to Buy) |
| 2029-02-21 | Schwan Axel (Pres., Tim Hortons Americas) | Holding | 30,000.00 | N/A | Option (Right to Buy) |
| 2030-02-20 | Schwan Axel (Pres., Tim Hortons Americas) | Holding | 56,000.00 | N/A | Option (Right to Buy) |
| N/A | Schwan Axel (Pres., Tim Hortons Americas) | Holding | 4,334.74 | N/A | Restricted Share Units |
| N/A | Schwan Axel (Pres., Tim Hortons Americas) | Holding | 7,158.27 | N/A | Restricted Share Units |
| 2027-03-15 | Schwan Axel (Pres., Tim Hortons Americas) | Holding | 56,863.23 | N/A | Performance Share Units |
| N/A | Schwan Axel (Pres., Tim Hortons Americas) | Holding | 9,396.93 | N/A | Restricted Share Units |
| 2028-03-15 | Schwan Axel (Pres., Tim Hortons Americas) | Holding | 63,633.81 | N/A | Performance Share Units |
| 2026-02-25 | Schwan Axel (Pres., Tim Hortons Americas) | Buy | 11,242.00 | N/A | Restricted Share Units |
| 2026-02-25 | Schwan Axel (Pres., Tim Hortons Americas) | Buy | 88,649.00 | N/A | Performance Share Units |
| 2026-02-25 | Friesner Jacqueline (See Remarks) | Buy | 1,526.00 | 68.81 | Common Shares |
| N/A | Friesner Jacqueline (See Remarks) | Holding | 9,098.00 | N/A | Exchangeable Units |
| N/A | Friesner Jacqueline (See Remarks) | Holding | 1,928.03 | N/A | Restricted Share Units |
| N/A | Friesner Jacqueline (See Remarks) | Holding | 3,538.41 | N/A | Restricted Share Units |
| 2027-03-15 | Friesner Jacqueline (See Remarks) | Holding | 17,539.90 | N/A | Performance Share Units |
| N/A | Friesner Jacqueline (See Remarks) | Holding | 3,432.71 | N/A | Restricted Share Units |
| 2028-03-15 | Friesner Jacqueline (See Remarks) | Holding | 17,498.55 | N/A | Performance Share Units |
| 2026-02-25 | Friesner Jacqueline (See Remarks) | Buy | 5,089.00 | N/A | Restricted Share Units |
| 2026-02-25 | Friesner Jacqueline (See Remarks) | Buy | 18,892.00 | N/A | Performance Share Units |
| 2026-02-25 | Fulton Duncan (Chief Corporate Officer) | Buy | 1,540.00 | 68.78 | Common Shares |
| 2028-08-03 | Fulton Duncan (Chief Corporate Officer) | Holding | 60,000.00 | N/A | Option (Right to Buy) |
| 2030-02-21 | Fulton Duncan (Chief Corporate Officer) | Holding | 15,000.00 | N/A | Option (Right to Buy) |
| N/A | Fulton Duncan (Chief Corporate Officer) | Holding | 2,456.91 | N/A | Restricted Share Units |
| N/A | Fulton Duncan (Chief Corporate Officer) | Holding | 5,149.02 | N/A | Restricted Share Units |
| 2027-03-15 | Fulton Duncan (Chief Corporate Officer) | Holding | 21,257.40 | N/A | Performance Share Units |
| N/A | Fulton Duncan (Chief Corporate Officer) | Holding | 4,877.33 | N/A | Restricted Share Units |
| 2028-03-15 | Fulton Duncan (Chief Corporate Officer) | Holding | 23,865.91 | N/A | Performance Share Units |
| 2026-02-25 | Fulton Duncan (Chief Corporate Officer) | Buy | 6,932.00 | N/A | Restricted Share Units |
| 2026-02-25 | Fulton Duncan (Chief Corporate Officer) | Buy | 21,794.00 | N/A | Performance Share Units |
| 2026-02-25 | Siddiqui Sami A. (Chief Financial Officer) | Buy | 3,843.00 | 68.81 | Common Shares |
| N/A | Siddiqui Sami A. (Chief Financial Officer) | Holding | 235,228.00 | N/A | Common Shares |
| 2027-02-23 | Siddiqui Sami A. (Chief Financial Officer) | Holding | 80,000.00 | N/A | Option (Right to Buy) |
| 2030-02-20 | Siddiqui Sami A. (Chief Financial Officer) | Holding | 20,000.00 | N/A | Option (Right to Buy) |
| N/A | Siddiqui Sami A. (Chief Financial Officer) | Holding | 2,459.78 | N/A | Restricted Share Units |
| N/A | Siddiqui Sami A. (Chief Financial Officer) | Holding | 7,469.03 | N/A | Restricted Share Units |
| 2027-03-15 | Siddiqui Sami A. (Chief Financial Officer) | Holding | 49,755.33 | N/A | Performance Share Units |
| N/A | Siddiqui Sami A. (Chief Financial Officer) | Holding | 7,809.17 | N/A | Restricted Share Units |
| 2028-03-15 | Siddiqui Sami A. (Chief Financial Officer) | Holding | 71,587.13 | N/A | Performance Share Units |
| 2030-05-21 | Siddiqui Sami A. (Chief Financial Officer) | Holding | 75,541.59 | N/A | Performance Share Units |
| 2026-02-25 | Siddiqui Sami A. (Chief Financial Officer) | Buy | 14,411.00 | N/A | Restricted Share Units |
| 2026-02-25 | Siddiqui Sami A. (Chief Financial Officer) | Buy | 58,131.00 | N/A | Performance Share Units |
| 2026-02-25 | PERDUE PETER (President, Popeyes-US & Canada) | Buy | 721.00 | 68.81 | Common Shares |
| 2029-02-21 | PERDUE PETER (President, Popeyes-US & Canada) | Holding | 10,000.00 | N/A | Option (Right to Buy) |
| 2030-02-20 | PERDUE PETER (President, Popeyes-US & Canada) | Holding | 12,000.00 | N/A | Option (Right to Buy) |
| N/A | PERDUE PETER (President, Popeyes-US & Canada) | Holding | 498.59 | N/A | Restricted Share Units |
| N/A | PERDUE PETER (President, Popeyes-US & Canada) | Holding | 2,165.70 | N/A | Restricted Share Units |
| 2027-03-15 | PERDUE PETER (President, Popeyes-US & Canada) | Holding | 12,083.33 | N/A | Performance Share Units |
| N/A | PERDUE PETER (President, Popeyes-US & Canada) | Holding | 2,235.93 | N/A | Restricted Share Units |
| 2028-03-15 | PERDUE PETER (President, Popeyes-US & Canada) | Holding | 13,521.37 | N/A | Performance Share Units |
| 2026-02-25 | PERDUE PETER (President, Popeyes-US & Canada) | Buy | 2,703.00 | N/A | Restricted Share Units |
| 2026-02-25 | PERDUE PETER (President, Popeyes-US & Canada) | Buy | 29,065.00 | N/A | Performance Share Units |




