Insider Buying at RBRI Signals Confidence in a 2026 Dividend Push

On February 25, 2026, Housman Jeffrey—whose role is listed as “See Remarks” in RBRI’s Form 4—purchased 2,115 common shares at $68.81 each. The transaction, executed under the company’s 2023 Omnibus Incentive Plan, reflects a modest injection of capital into a stock that has been trading near its 52‑week high of $73.70. The deal comes at a time when RBRI’s management has reiterated an 8 %+ growth outlook through 2028 and announced a $1.6 billion shareholder‑return program for 2026.

What the Trade Tells Investors

The buy‑side activity by a high‑level insider, even though it is a small fraction of the total share count, is a positive signal. Historically, Jeffrey has maintained a steady pattern of acquiring performance‑based shares and options while selling only a few common shares. His current trade, purchased at a price just above the previous close, indicates a belief that the stock’s valuation will hold or improve as the company delivers on its earnings growth targets. The modest price change of +0.04 % and a slightly negative social‑media sentiment of –2—paired with a buzz level of 10.51 %—suggest that the trade is not a headline‑making event but one that aligns with broader market expectations of a steady, dividend‑heavy performance.

Implications for RBRI’s Future

RBRI’s guidance of >8 % operating‑income growth and a 5 %+ net‑restaurant expansion underscores its commitment to scaling the core fast‑food brands in North America. The insider buy is consistent with a strategy that prioritizes capital allocation: a $1.6 billion return to shareholders via dividends and share buybacks in 2026. For investors, the trade reinforces confidence in the company’s dividend policy and its ability to generate excess cash flow. However, the insider’s substantial holdings in performance‑share units (over 28,000 units across several tranches) mean that future exercise of these options could increase supply if the stock’s price remains elevated, potentially exerting downward pressure in the short term.

Housman Jeffrey: A Profile of Strategic Ownership

Jeffrey’s transaction history paints the picture of a long‑term, strategic shareholder rather than a speculative trader. His activity is dominated by:

  • Performance‑share units – 28,431 units vested in 2027 and 34,203 units in 2028, reflecting a commitment to the company’s future upside.
  • Option holdings – 20,000 options held since 2027, with 30,000 options added in 2028, providing a significant upside potential if RBRI continues to perform.
  • Common‑share purchases – Multiple buys, most notably the 2026 purchase that brought his post‑trade holdings to 162,076 shares, aligning his interests with those of other institutional investors.

Jeffrey’s pattern of incremental buying, coupled with limited selling, indicates a belief that RBRI’s valuation will be supportive of its earnings trajectory. His stake in both equity and derivative instruments suggests a balanced approach to risk, rewarding upside while hedging potential volatility.

Investor Takeaway

For investors weighing RBRI’s next 12‑24 months, Jeffrey’s recent purchase is an encouraging barometer of insider confidence. It dovetails with the company’s robust growth outlook, capital‑return commitments, and stable dividend policy. While the insider’s sizable derivative holdings warrant monitoring for potential dilutive events, the overall sentiment remains positive. In a sector where consumer discretionary firms often face pricing pressure, RBRI’s insider activity signals that the leadership team is confident in sustaining performance and delivering shareholder value—an attractive proposition for long‑term investors.

DateOwnerTransaction TypeSharesPrice per ShareSecurity
2026-02-25Housman Jeffrey (See Remarks)Buy2,115.0068.81Common Shares
N/AHousman Jeffrey (See Remarks)Holding431.00N/AExchangeable Units
2027-02-24Housman Jeffrey (See Remarks)Holding20,000.00N/AOption (Right to Buy)
2028-02-23Housman Jeffrey (See Remarks)Holding30,000.00N/AOption (Right to Buy)
2030-02-21Housman Jeffrey (See Remarks)Holding20,000.00N/AOption (Right to Buy)
N/AHousman Jeffrey (See Remarks)Holding2,580.28N/ARestricted Share Units
N/AHousman Jeffrey (See Remarks)Holding5,322.62N/ARestricted Share Units
2027-03-15Housman Jeffrey (See Remarks)Holding28,431.62N/APerformance Share Units
N/AHousman Jeffrey (See Remarks)Holding5,666.57N/ARestricted Share Units
2028-03-15Housman Jeffrey (See Remarks)Holding34,202.69N/APerformance Share Units
2026-02-25Housman Jeffrey (See Remarks)Buy7,934.00N/ARestricted Share Units
2026-02-25Housman Jeffrey (See Remarks)Buy36,331.00N/APerformance Share Units
2026-02-25CURTIS THOMAS BENJAMIN (Pres., BK US & CA)Buy2,055.0068.81Common Shares
N/ACURTIS THOMAS BENJAMIN (Pres., BK US & CA)Holding2,510.63N/ARestricted Share Units
N/ACURTIS THOMAS BENJAMIN (Pres., BK US & CA)Holding7,780.87N/ARestricted Share Units
2027-03-15CURTIS THOMAS BENJAMIN (Pres., BK US & CA)Holding63,971.14N/APerformance Share Units
N/ACURTIS THOMAS BENJAMIN (Pres., BK US & CA)Holding7,298.93N/ARestricted Share Units
2028-03-15CURTIS THOMAS BENJAMIN (Pres., BK US & CA)Holding63,633.81N/APerformance Share Units
2026-02-25CURTIS THOMAS BENJAMIN (Pres., BK US & CA)Buy7,709.00N/ARestricted Share Units
2026-02-25CURTIS THOMAS BENJAMIN (Pres., BK US & CA)Buy58,131.00N/APerformance Share Units
2026-02-25Kobza Joshua (Chief Executive Officer)Buy8,149.0068.81Common Shares
N/AKobza Joshua (Chief Executive Officer)Holding5,413.00N/AExchangeable Units
2027-05-04Kobza Joshua (Chief Executive Officer)Holding200,000.00N/AOption (Right to Buy)
N/AKobza Joshua (Chief Executive Officer)Holding7,162.66N/ARestricted Share Units
2028-05-21Kobza Joshua (Chief Executive Officer)Holding331,655.73N/APerformance Share Units
N/AKobza Joshua (Chief Executive Officer)Holding16,427.59N/ARestricted Share Units
2027-03-15Kobza Joshua (Chief Executive Officer)Holding127,943.35N/APerformance Share Units
N/AKobza Joshua (Chief Executive Officer)Holding15,187.95N/ARestricted Share Units
2028-03-15Kobza Joshua (Chief Executive Officer)Holding159,084.01N/APerformance Share Units
2026-02-25Kobza Joshua (Chief Executive Officer)Buy30,561.00N/ARestricted Share Units
2026-02-25Kobza Joshua (Chief Executive Officer)Buy167,126.00N/APerformance Share Units
2026-02-25SANTELMO THIAGO T (President, International)Buy4,493.0068.81Common Shares
N/ASANTELMO THIAGO T (President, International)Holding205.00N/AExchangeable Units
2027-02-23SANTELMO THIAGO T (President, International)Holding10,000.00N/AOption (Right to Buy)
2028-02-22SANTELMO THIAGO T (President, International)Holding10,000.00N/AOption (Right to Buy)
2029-02-21SANTELMO THIAGO T (President, International)Holding30,000.00N/AOption (Right to Buy)
2030-02-20SANTELMO THIAGO T (President, International)Holding7,500.00N/AOption (Right to Buy)
N/ASANTELMO THIAGO T (President, International)Holding2,186.72N/ARestricted Share Units
N/ASANTELMO THIAGO T (President, International)Holding3,030.48N/ARestricted Share Units
2027-03-15SANTELMO THIAGO T (President, International)Holding30,620.89N/APerformance Share Units
N/ASANTELMO THIAGO T (President, International)Holding5,548.34N/ARestricted Share Units
2028-03-15SANTELMO THIAGO T (President, International)Holding41,361.61N/APerformance Share Units
2026-02-25SANTELMO THIAGO T (President, International)Buy15,553.00N/ARestricted Share Units
2026-02-25SANTELMO THIAGO T (President, International)Buy47,958.00N/APerformance Share Units
2026-02-25Granat Jill (See Remarks)Buy2,719.0068.81Common Shares
N/AGranat Jill (See Remarks)Holding52,965.00N/AExchangeable Units
2027-05-04Granat Jill (See Remarks)Holding50,000.00N/AOption (Right to Buy)
2030-02-20Granat Jill (See Remarks)Holding25,000.00N/AOption (Right to Buy)
N/AGranat Jill (See Remarks)Holding3,965.50N/ARestricted Share Units
N/AGranat Jill (See Remarks)Holding7,834.45N/ARestricted Share Units
2027-03-15Granat Jill (See Remarks)Holding35,539.52N/APerformance Share Units
N/AGranat Jill (See Remarks)Holding7,619.38N/ARestricted Share Units
2028-03-15Granat Jill (See Remarks)Holding43,747.92N/APerformance Share Units
2026-02-25Granat Jill (See Remarks)Buy13,949.00N/ARestricted Share Units
2026-02-25Granat Jill (See Remarks)Buy42,145.00N/APerformance Share Units
2026-02-25Schwan Axel (Pres., Tim Hortons Americas)Buy2,498.0068.81Common Shares
2028-02-22Schwan Axel (Pres., Tim Hortons Americas)Holding40,000.00N/AOption (Right to Buy)
2029-02-21Schwan Axel (Pres., Tim Hortons Americas)Holding30,000.00N/AOption (Right to Buy)
2030-02-20Schwan Axel (Pres., Tim Hortons Americas)Holding56,000.00N/AOption (Right to Buy)
N/ASchwan Axel (Pres., Tim Hortons Americas)Holding4,334.74N/ARestricted Share Units
N/ASchwan Axel (Pres., Tim Hortons Americas)Holding7,158.27N/ARestricted Share Units
2027-03-15Schwan Axel (Pres., Tim Hortons Americas)Holding56,863.23N/APerformance Share Units
N/ASchwan Axel (Pres., Tim Hortons Americas)Holding9,396.93N/ARestricted Share Units
2028-03-15Schwan Axel (Pres., Tim Hortons Americas)Holding63,633.81N/APerformance Share Units
2026-02-25Schwan Axel (Pres., Tim Hortons Americas)Buy11,242.00N/ARestricted Share Units
2026-02-25Schwan Axel (Pres., Tim Hortons Americas)Buy88,649.00N/APerformance Share Units
2026-02-25Friesner Jacqueline (See Remarks)Buy1,526.0068.81Common Shares
N/AFriesner Jacqueline (See Remarks)Holding9,098.00N/AExchangeable Units
N/AFriesner Jacqueline (See Remarks)Holding1,928.03N/ARestricted Share Units
N/AFriesner Jacqueline (See Remarks)Holding3,538.41N/ARestricted Share Units
2027-03-15Friesner Jacqueline (See Remarks)Holding17,539.90N/APerformance Share Units
N/AFriesner Jacqueline (See Remarks)Holding3,432.71N/ARestricted Share Units
2028-03-15Friesner Jacqueline (See Remarks)Holding17,498.55N/APerformance Share Units
2026-02-25Friesner Jacqueline (See Remarks)Buy5,089.00N/ARestricted Share Units
2026-02-25Friesner Jacqueline (See Remarks)Buy18,892.00N/APerformance Share Units
2026-02-25Fulton Duncan (Chief Corporate Officer)Buy1,540.0068.78Common Shares
2028-08-03Fulton Duncan (Chief Corporate Officer)Holding60,000.00N/AOption (Right to Buy)
2030-02-21Fulton Duncan (Chief Corporate Officer)Holding15,000.00N/AOption (Right to Buy)
N/AFulton Duncan (Chief Corporate Officer)Holding2,456.91N/ARestricted Share Units
N/AFulton Duncan (Chief Corporate Officer)Holding5,149.02N/ARestricted Share Units
2027-03-15Fulton Duncan (Chief Corporate Officer)Holding21,257.40N/APerformance Share Units
N/AFulton Duncan (Chief Corporate Officer)Holding4,877.33N/ARestricted Share Units
2028-03-15Fulton Duncan (Chief Corporate Officer)Holding23,865.91N/APerformance Share Units
2026-02-25Fulton Duncan (Chief Corporate Officer)Buy6,932.00N/ARestricted Share Units
2026-02-25Fulton Duncan (Chief Corporate Officer)Buy21,794.00N/APerformance Share Units
2026-02-25Siddiqui Sami A. (Chief Financial Officer)Buy3,843.0068.81Common Shares
N/ASiddiqui Sami A. (Chief Financial Officer)Holding235,228.00N/ACommon Shares
2027-02-23Siddiqui Sami A. (Chief Financial Officer)Holding80,000.00N/AOption (Right to Buy)
2030-02-20Siddiqui Sami A. (Chief Financial Officer)Holding20,000.00N/AOption (Right to Buy)
N/ASiddiqui Sami A. (Chief Financial Officer)Holding2,459.78N/ARestricted Share Units
N/ASiddiqui Sami A. (Chief Financial Officer)Holding7,469.03N/ARestricted Share Units
2027-03-15Siddiqui Sami A. (Chief Financial Officer)Holding49,755.33N/APerformance Share Units
N/ASiddiqui Sami A. (Chief Financial Officer)Holding7,809.17N/ARestricted Share Units
2028-03-15Siddiqui Sami A. (Chief Financial Officer)Holding71,587.13N/APerformance Share Units
2030-05-21Siddiqui Sami A. (Chief Financial Officer)Holding75,541.59N/APerformance Share Units
2026-02-25Siddiqui Sami A. (Chief Financial Officer)Buy14,411.00N/ARestricted Share Units
2026-02-25Siddiqui Sami A. (Chief Financial Officer)Buy58,131.00N/APerformance Share Units
2026-02-25PERDUE PETER (President, Popeyes-US & Canada)Buy721.0068.81Common Shares
2029-02-21PERDUE PETER (President, Popeyes-US & Canada)Holding10,000.00N/AOption (Right to Buy)
2030-02-20PERDUE PETER (President, Popeyes-US & Canada)Holding12,000.00N/AOption (Right to Buy)
N/APERDUE PETER (President, Popeyes-US & Canada)Holding498.59N/ARestricted Share Units
N/APERDUE PETER (President, Popeyes-US & Canada)Holding2,165.70N/ARestricted Share Units
2027-03-15PERDUE PETER (President, Popeyes-US & Canada)Holding12,083.33N/APerformance Share Units
N/APERDUE PETER (President, Popeyes-US & Canada)Holding2,235.93N/ARestricted Share Units
2028-03-15PERDUE PETER (President, Popeyes-US & Canada)Holding13,521.37N/APerformance Share Units
2026-02-25PERDUE PETER (President, Popeyes-US & Canada)Buy2,703.00N/ARestricted Share Units
2026-02-25PERDUE PETER (President, Popeyes-US & Canada)Buy29,065.00N/APerformance Share Units