Serve Robotics CFO Continues “Routine” Sell‑Offs Amid Stock Decline: 27,000 Shares Sold in Past Year

Insider Selling Continues at Serve Robotics Inc.

The latest filing on February 3, 2026 shows Chief Financial Officer Read Brian selling 1,547 shares of Serve Robotics’ common stock at an average price of $10.83. This transaction was driven by tax‑withholding obligations tied to the vesting of restricted‑stock units, a common practice among executives that does not necessarily signal a loss of confidence. However, it adds to a pattern of frequent cash‑outflows that has become a hallmark of the company’s insider activity over the past year.

A Pattern of Routine, Not Panic

When viewed in context, Read Brian’s recent sales are part of a broader trend: he has sold roughly 27 000 shares in the 12 months leading up to this filing, with a net average sale price hovering around $11–$13. These sales are largely volume‑driven and often align with the settlement of RSU vesting dates. The most recent 2025‑12‑31 sale, for example, involved 1,863 shares at $10.37, mirroring the February 2026 transaction in both quantity and price range. Investors should note that these sell‑orders are typically executed at market close and do not appear to be driven by a sudden change in corporate outlook.

What the Numbers Say About the Stock

Serve Robotics’ share price has fallen sharply, closing at $10.16 on the day of the filing—a 18.7% drop from the prior week and a 29.9% decline from the month’s high. With a negative P/E of –9.3, the company is still operating at a loss, and its valuation sits modestly above book value. The insider sales, while not unusual, add a layer of scrutiny when combined with the stock’s volatile performance. Market participants may interpret the frequent sell‑offs as a signal that senior executives are not betting on a short‑term rebound, even if the transactions themselves are routine.

Profile of Read Brian – The “Cash‑Out” CFO

Read Brian has been a key player in Serve Robotics’ financial strategy since joining the board in 2024. His insider trading history shows a consistent pattern of selling shares, primarily linked to the vesting of RSUs rather than opportunistic trades. Over the last year, he has sold more than 300 000 shares, with the average sale price ranging between $9.80 and $13.15. While he has never been involved in a major insider purchase, his holdings have remained sizeable, hovering between 200 000 and 380 000 shares depending on the month. This suggests a long‑term stake in the company, coupled with a disciplined approach to managing tax liabilities associated with equity awards.

Implications for Investors

For shareholders, the takeaway is twofold. First, the CFO’s transactions are largely administrative and unlikely to signal an imminent decline in confidence. Second, the stock’s ongoing volatility and negative earnings metrics mean that any insider selling should be evaluated within the broader context of the company’s financial health. If you’re holding Serve Robotics stock, it may be prudent to review your own tax strategy and consider whether you would benefit from a similar sale or from holding through potential upside. For new investors, the pattern of insider sales—combined with the company’s negative earnings—suggests caution: the stock remains a higher‑risk play, especially in light of its recent price erosion and the absence of a clear path to profitability.