Serve Robotics’ Executives Keep Selling: Insider Trades Weigh on Share Price【NEWS FLASH】

Insider Selling Continues to Press Serve Robotics’ Share Price

Serve Robotics Inc. (NASDAQ: SERV) added another sale to its insider‑transaction ledger on January 13, 2026, when Chief Software & Data Officer Armenta Anthony sold 3,893 shares of common stock for $14.27 per share. The trade, reported in a Form 4 filing, was executed to satisfy tax withholding obligations related to a recent RSU settlement. While the sale amount is modest relative to Anthony’s overall stake—leaving her with 551,141 shares—it contributes to a broader pattern of insider selling that has already weighed on the stock price in the past week.

What This Means for Investors

The transaction sits amid a surge of insider sales across the company’s leadership. In the week before the Anthony sale, other executives—including COO Parang Touraj and CEO Kashani Ali—also sold shares at comparable prices, all around $14.30. The cumulative effect of these sales is visible in the day‑to‑day decline of the share price, which fell 2.5 % on the session following the disclosures. With Serve Robotics’ market cap just over $1.1 billion and a negative earnings outlook (P/E = –9.3), any hint of management cash‑flow pressure can amplify investor anxiety.

Nevertheless, the stock’s current price of $14.42 sits roughly midway between its 52‑week high of $23.10 and low of $4.66, indicating room for upside should the company execute on its growth plans in the low‑emission delivery robot space. Investors will likely keep a close eye on future insider activity as a barometer of confidence in the company’s trajectory.

Armenta Anthony: A Pattern of Conservative Divestments

Anthony’s recent sales—$11.96 on December 15, $11.63 on November 5, and $10.68 on August 5—show a steady outflow of shares at prices slightly below the market average during those periods. Her average selling price has hovered in the low $10s, suggesting she is liquidating a portion of her stake rather than taking advantage of a peak. Compared with other insiders, Anthony’s trade volume is lower; she holds roughly 550,000 shares, well under the 3.3 million held by the CEO. Her transactions are typically aligned with tax or compensation event settlements rather than opportunistic selling, which may signal a measured approach to portfolio management.

Outlook for Serve Robotics

With the company’s core business—low‑emission food‑delivery robots—still in a nascent yet rapidly expanding market, the next few quarters will be critical. Positive operational metrics and successful deployments could temper the negative P/E and restore investor confidence. Meanwhile, continued insider selling, especially at the executive level, could be interpreted as a lack of conviction, potentially depressing the share price further.

In short, while Anthony’s sale is a small piece of a larger insider‑selling puzzle, it underscores a trend that investors should monitor. A rebound will likely require both improved earnings prospects and a shift in insider behavior toward more conservative selling or even share repurchase initiatives.