ServiceTitan President’s “Sell‑First” Strategy: Massive 13‑M Share Liquidations Followed by Quick Re‑Purchase Raises Price‑Correction Concerns

Insider Activity Spotlight: ServiceTitan’s President Trades Heavy

On January 5, 2026, ServiceTitan Inc. President Vahe Kuzoyan executed a sizable Class A share purchase of 16,388.75 shares—exactly the number that had been converted from Class B stock the day before. The transaction occurred at the market’s close, when the share price was $101.78, giving the president a net cost of roughly $1.65 million. While the deal itself is modest relative to ServiceTitan’s $9.5 billion market cap, it follows a week of aggressive rule‑10b5‑1 sales that saw the president liquidate over 13 million shares in the two days around the conversion.

Implications for Investors

The bulk of the president’s activity has been selling rather than buying. In the last week, the president sold 13,924.75 shares at an average of $100.62 and then an additional 2,964 shares at $100.62 before purchasing 16,388 shares back the next day. This pattern—sell, sell, buy—suggests a short‑term liquidity need or a predetermined plan to lock in gains before a potential price dip. For shareholders, the timing signals caution: insider selling in the wake of a conversion often precedes a price correction, especially when the company’s earnings profile remains negative (P/E = –30.49).

What It Means for ServiceTitan’s Future

ServiceTitan’s valuation has been volatile, with a 52‑week high of $131.33 and a low of $79.81. The recent decline of 2.13 % in the month and the current price of $101.78 indicate that the market is still in a consolidation phase. The president’s recent trades reinforce a narrative of “realizing gains” rather than “betting on growth.” If insider selling continues at this pace, we could see a further downward pressure on the stock price until the company demonstrates a clear earnings turnaround or a new strategic initiative—such as the announced Azureon platform integration.

Profile of Vahe Kuzoyan: A “Sell‑First” Executive

Kuzoyan’s trading history over the past year is dominated by Rule 10b5‑1 sales. In December 2025 alone, he sold over 30 million shares across multiple tranches, often at prices between $97 and $103, while holding a sizeable Class B position that has consistently been liquidated in bulk. He also converted large blocks of Class B into Class A on several occasions, typically followed by a sale of the newly converted shares. The pattern shows a disciplined approach: he uses pre‑planned plans to sell, then repurchases to maintain a core position. This strategy aligns with typical executive liquidity management rather than opportunistic trading.

Bottom Line for Investors

• Short‑term caution: The president’s heavy selling and rapid repurchase suggest an impending price pullback if the market continues to weigh the negative earnings backdrop.
• Liquidity focus: Executives often sell to fund personal diversification; the repurchase indicates a desire to keep a foothold in the company.
• Watch for catalysts: Only a significant earnings rebound or a clear growth announcement could reverse the current trend.

For investors, the latest insider activity underscores the importance of watching not just the volume but the sequence of trades. A pattern of sell–sell–buy, especially when tied to a large conversion, is a signal that the stock may be overvalued relative to the company’s fundamentals and could be vulnerable to a corrective move.