VIANT TECHNOLOGY INC

Insider Larry Madden’s recent sale of Viant Technology shares signals cautious confidence amid a high P/E and highlights why investors should track executive trades for future guidance.

Viant CFO Larry Madden’s disciplined 10‑b‑5 selling—over 480k shares at ~$12 each—signals personal liquidity, not a bearish warning, as investors monitor the upcoming secondary offering and AI‑driven ad growth.